What's included

• Brand Identity

  This is the overall image and perception that a brand conveys to its audience. It includes elements such as brand values, personality, messaging, positioning, and visual identity. Essentially, brand identity is the essence of what a brand stands for and how it wants to be perceived by its audience. It goes beyond just visual aspects and includes the emotional connection and associations that consumers have with the brand.

• Visual Identity

  This is the subset of brand identity and focuses specifically on the visual elements that represent the brand. This includes things like logos, colors, typography, imagery, and graphic elements. Visual identity plays a crucial role in shaping the brand's image and creating recognition and consistency across various touchpoints.

• Brand Guidelines

  I provide a comprehensive Brand Guideline—a document designed to ensure you have all the tools and direction needed to confidently implement your new brand identity. This guide includes clear instructions on using your logo, color palette, typography, and other brand elements across various platforms and materials.