Comprehensive Brand Identity Design

Christine Johannessen

Starting at

4,800

About this service

Summary

With every project, I combine artistic insight with technical expertise to create designs that feel timeless yet adaptable. I believe in working closely with clients to understand their vision and translate it into work that won’t just keep up with trends but will continue to serve them as their brand grows. I create Scandinavian-inspired designs that offer a sophisticated, minimalist look with clean lines, neutral colors, while having a strong focus on functionality. This is a perfect match for businesses seeking a modern, timeless aesthetic—no over-designing, just simplicity.

Process

1 – Startup Workshop

I’ll work with you to deeply understand your brand’s values and vision. This collaborative session ensures we align on a clear direction, creating a visual identity that resonates with your audience and goals.

2 – Initial Design

Using insights from our workshop, I’ll develop initial concepts, mood boards, and design ideas. You’ll review and provide feedback to refine the direction until you’re completely satisfied with the creative approach.

3 – Logo Design, Color Scheme, and Typography

I’ll present logo options along with typography and color schemes tailored to your brand. You’ll choose your favorite or request adjustments, ensuring the final design reflects your vision perfectly.

4 – Final Presentation

The finalized logo and supporting graphics are presented for your approval. This stage ensures every detail aligns with your expectations and the newly established visual identity.

5 – Brand Guidelines

You’ll receive a comprehensive Brand Guideline PDF, detailing your new visual identity. This guide ensures consistency across all brand applications and is delivered as a PDF or hosted online for easy reference.

6 – Visual Identity Finalization

I’ll make any final adjustments to perfect your brand’s visual identity. The complete package is delivered, giving you all the tools needed for consistent and impactful communication moving forward.

What's included

Brand Identity
This is the overall image and perception that a brand conveys to its audience. It includes elements such as brand values, personality, messaging, positioning, and visual identity. Essentially, brand identity is the essence of what a brand stands for and how it wants to be perceived by its audience. It goes beyond just visual aspects and includes the emotional connection and associations that consumers have with the brand.
Visual Identity
This is the subset of brand identity and focuses specifically on the visual elements that represent the brand. This includes things like logos, colors, typography, imagery, and graphic elements. Visual identity plays a crucial role in shaping the brand's image and creating recognition and consistency across various touchpoints.
Brand Guidelines
I provide a comprehensive Brand Guideline—a document designed to ensure you have all the tools and direction needed to confidently implement your new brand identity. This guide includes clear instructions on using your logo, color palette, typography, and other brand elements across various platforms and materials.

Example projects