Most small business websites look like every other small business website, because most of them start from the same template. I start from your business instead.

For a Chicago-style Italian beef counter, that meant designing to the 1930s — the decade the sandwich came out of Depression-era Chicago — with Art Deco framing and period typography. For a live music venue, it meant building the interface out of stage lights, equalizer bars, and waveforms. For a children's entertainer, it meant balancing playful enough for the kids against trustworthy enough for the parent holding the credit card. Same process every time: figure out what the business actually is, then design from that.

What you get: a custom-designed, fully responsive site built to load fast on a phone — which is where nearly all your customers will see it. Local SEO configured properly, including structured data, sitemap, and Search Console, so you show up when someone nearby searches for what you sell. Whatever your business actually needs surfaced up front: hours, address, menu, booking form, event schedule. And a way for you to update your own content without calling me every time something changes. How I work: I'm not locked into one tool. I build in React with Next.js or Vite when a site needs to be fast, component-based, and easy to extend later. I hand-code straight HTML, CSS, and JavaScript when that's genuinely the better answer — a smaller site with no framework loads fast, costs almost nothing to host, and never breaks because some dependency updated. And WordPress when you want a familiar admin to manage your own content. I pick based on what your project actually needs, not what I happen to feel like using that month. My clients are restaurant owners, venue operators, and performers rather than technical buyers, so I make the technical calls and explain the tradeoffs in plain language.