A Full Brand Design & Strategy Project
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About this service
Summary
Process
What's included
Brand Strategy
Outlines the brand’s mission, vision, values, unique selling proposition (USP), tone of voice, market research, and competitors analysis
Target Audience Profiles
Detailed personas that represent the ideal customers aimed to make better design decisions.
Brand Guideline
A comprehensive document covering: Logo, Color palette, Typography usage rules. A guide on how to use your visuals and examples of brand application in real-world scenarios.
Logo Design
Primary logo, and logo variations. You also get an icon or emblem.
Typography
Chosen typefaces for headers, body text, and other applications. And font pairing recommendations and usage guidelines.
Color Palette
- Primary and secondary color schemes. Plus you get the specific color codes (HEX, RGB, CMYK, Pantone).
Brand Patterns/Textures
Custom patterns, textures, or graphics that can be used in any other marketing communication design.
Stationery Design
Letters, business cards, and Google Docs
Skills and tools
Industries
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