Social Media Marketing

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About this service

Summary

With over 5 years of social media experience I will work closely with clients to understand their unique needs and goals, and use this information to craft a customized social media plan that maximizes their online visibility, increases engagement, and drives results.
Whether it's growing your followers, increasing brand awareness, boosting customer engagement, or creating a community, I have the knowledge and tools to help you achieve your social media objectives. With my social media management services, you can rest assured that your social media presence is in good hands, leaving you free to focus on your core business activities.

What's included

  • Project Brief

    A clear and concise description of the goals, objectives, target audience, tone, and style for the content project. *This ties in with the research and planning portion*

  • Content Creation

    Content Editing and Review: Reviewing and editing the content to ensure accuracy, consistency, and quality. Content Optimization: Optimizing the content for social media and ensuring that it is accessible and user-friendly. Analytics and Reporting: Tracking and analyzing the performance of the content and providing regular reports to stakeholders. Ongoing Maintenance: Updating and maintaining the content over time to ensure that it remains relevant and useful to the target audience. Note: The specific elements of a content creation project may vary depending on the specific needs and goals of the project.

  • Research and Planning

    Conducting market research, competitive analysis, and keyword research to understand the target audience and create a content strategy.

  • Content Scheduling

    Distributing the content throughout all of the chosen social media channels: - Instagram - Facebook - LinkedIn - Twitter - Pinterest - TikTok

  • Influencer Marketing

    Identifying Influencers: Find and research potential influencers who align with your brand, have a large and engaged following, and are relevant to your target audience. Outreach and Negotiation: Contacting and negotiating with influencers to secure a partnership or collaboration for your marketing campaign. Campaign Planning: Collaborating with influencers to create a plan for the influencer marketing campaign, including the type of content that will be created, the target audience, and the metrics for success. Content Creation: Working with influencers to create and distribute engaging and relevant content that promotes your brand or product to their followers. Campaign Management: Monitoring and tracking the performance of the influencer marketing campaign, including engagement metrics, reach, and conversion rates. Reporting and Analysis: Analyzing the results of the influencer marketing campaign and providing insights and recommendations for future campaigns. Payment and Tracking: Keeping track of payments and compensation for influencers, including commission-based payments, flat fees, or product exchanges.


Skills and tools

Graphic Designer
Social Media Manager
Social Media Marketer
Adobe Illustrator
HootSuite
Instagram
TikTok

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