Social Media Marketing
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About this service
Summary
What's included
Project Brief
A clear and concise description of the goals, objectives, target audience, tone, and style for the content project. *This ties in with the research and planning portion*
Content Creation
Content Editing and Review: Reviewing and editing the content to ensure accuracy, consistency, and quality. Content Optimization: Optimizing the content for social media and ensuring that it is accessible and user-friendly. Analytics and Reporting: Tracking and analyzing the performance of the content and providing regular reports to stakeholders. Ongoing Maintenance: Updating and maintaining the content over time to ensure that it remains relevant and useful to the target audience. Note: The specific elements of a content creation project may vary depending on the specific needs and goals of the project.
Research and Planning
Conducting market research, competitive analysis, and keyword research to understand the target audience and create a content strategy.
Content Scheduling
Distributing the content throughout all of the chosen social media channels: - Instagram - Facebook - LinkedIn - Twitter - Pinterest - TikTok
Influencer Marketing
Identifying Influencers: Find and research potential influencers who align with your brand, have a large and engaged following, and are relevant to your target audience. Outreach and Negotiation: Contacting and negotiating with influencers to secure a partnership or collaboration for your marketing campaign. Campaign Planning: Collaborating with influencers to create a plan for the influencer marketing campaign, including the type of content that will be created, the target audience, and the metrics for success. Content Creation: Working with influencers to create and distribute engaging and relevant content that promotes your brand or product to their followers. Campaign Management: Monitoring and tracking the performance of the influencer marketing campaign, including engagement metrics, reach, and conversion rates. Reporting and Analysis: Analyzing the results of the influencer marketing campaign and providing insights and recommendations for future campaigns. Payment and Tracking: Keeping track of payments and compensation for influencers, including commission-based payments, flat fees, or product exchanges.
Skills and tools
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