You get 5 genuinely different Meta ad concepts — not 5 versions of the same idea — each with primary text, headline, and description ready to upload. Plus 3 ready-to-film UGC scripts (30-45 seconds each) with 3 hook options per script — 9 hooks total — on-screen text, shot and B-roll cues, and CTA options. Everything is built on a light scan of your competitors' current ad angles, so you're testing against what's actually live, not guessing. One round of revisions is included.