Brand Identity

Olamide Elegbe

Starting at

$

1,000

About this service

Summary

I offer strategic brand identity design that helps businesses stand out with a cohesive and memorable visual presence. My process goes beyond just creating a logo—I craft a full identity system, including logo variations, color palettes, typography, and brand guidelines, ensuring consistency across all touchpoints. What sets me apart is my deep understanding of branding psychology and market positioning, allowing me to design identities that are not only visually stunning but also strategically aligned with your business goals.

Process

1. Discovery & Research (Understanding the Brand & Goals)
Client Questionnaire – Gather insights about the business, target audience, competitors, and brand vision. Market Research – Analyze industry trends, competitors, and the client's unique positioning. Brand Strategy Alignment – Define brand personality, values, and messaging to guide the design process.
2. Mood Board & Concept Development (Setting the Visual Direction)
Mood Board Creation – Compile colors, typography, imagery, and inspiration that align with the brand. Visual Direction Approval – Share mood board options with the client to confirm the brand’s aesthetic.
3. Logo Design & Variations (Crafting the Brand’s Signature Look)
Sketching & Ideation – Brainstorm and sketch initial logo concepts. Digital Execution – Convert the best concepts into vector designs using Adobe Illustrator or Figma. Concept Refinement – Narrow down options and refine them into polished logo designs. Logo Variations – Create primary, secondary, and icon versions for different use cases.
4. Color & Typography Selection (Defining the Brand’s Visual Language)
Color Palette Development – Select primary, secondary, and accent colors based on psychology and brand personality. Typography System – Choose headline, subheading, and body text fonts for consistent brand communication.
5. Brand Guidelines & Final Deliverables (Ensuring Consistency & Usability)
Brand Guidelines Document – Compile logo usage rules, typography, color codes, and do’s & don’ts. File Export & Delivery – Provide high-quality files (SVG, PNG, JPG, PDF, AI) in various formats. Mockups & Presentations – Showcase real-world applications of the brand identity (business cards, social media, packaging).
6. Final Review & Handover (Ensuring Client Satisfaction)
Client Review & Feedback – Present the final designs and make necessary refinements. Handover & Support – Deliver all files and offer guidance on implementation.

What's included

  • Primary Logo

    The main logo that represents the brand. Designed for versatility across print and digital use. Provided in multiple formats (SVG, PNG, JPEG, PDF, AI).

  • Secondary Logo/Variations

    lternative versions of the main logo to fit different layouts. Examples: Horizontal (landscape) version Vertical (stacked) version Icon-only or monogram version

  • Logo Mark/Icon

    A simplified emblem or symbol extracted from the main logo. Useful for social media profile pictures, favicons, and app icons.

  • Color Palette

    A carefully selected set of colors that define the brand’s look and feel. Typically includes: Primary Colors (main brand colors) Secondary Colors (complementary shades) Accent Colors (used for highlights or calls to action) Provided with HEX, RGB, and CMYK values for consistency across digital and print.

  • Typography

    election of brand fonts for headlines, subheadings, and body text. Usually includes: Primary Font (for logos and headings) Secondary Font (for subheadings and body text) Alternative Font (if needed for different applications) Guidelines on proper font usage (e.g., spacing, capitalization, pairing rules).

  • Brand Guidelines

    A document that ensures brand consistency across all platforms. Includes: Logo usage rules (clear space, scaling, do’s & don’ts) Color codes and how to use them Font styles and application examples Brand imagery/mood board (optional) Delivered as a PDF or online brand board.

Example projects

Louda Brand Identity

Ribbit Brand Identity

Recommendations

(5.0)

Jesse Amamgbu

Client • Mar 18, 2025

Recommended

Olamide is exceptional. He pays proper attention to details and delivered the project at the stipulated deadline. I would definitely work with him again

Toyin Ogundele

Client • Mar 18, 2025

Recommended

I have worked with Olamide on different projects and I highly recommend him for his exceptional graphic design skills. He is so creative and knows exactly what I want without even giving him enough details. The level of work he delivers is high-quality and he is very punctual with his delivery timeline. I have recommended him to other people and they had the same amazing comments about him. You should work with him.

Emeka Nwaka • Cluebox Limited

Client • Mar 17, 2025

Recommended

I had the pleasure of working with Olamide Elegbe as a graphic designer and I was greatly impressed by his work ethic. Olamide demonstrated exceptional dedication, excellence and experience in his craft. His professionalism and skills made our collaboration seamless and productive. I highly recommend Olamide for any graphic design project, and I'm confident he will deliver outstanding results.

Duration

3 weeks

Skills and tools

Brand Designer

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Blender

Figma

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