What's included

• Primary Logo

  The main logo that represents the brand. Designed for versatility across print and digital use. Provided in multiple formats (SVG, PNG, JPEG, PDF, AI).

• Secondary Logo/Variations

  lternative versions of the main logo to fit different layouts. Examples: Horizontal (landscape) version Vertical (stacked) version Icon-only or monogram version

• Logo Mark/Icon

  A simplified emblem or symbol extracted from the main logo. Useful for social media profile pictures, favicons, and app icons.

• Color Palette

  A carefully selected set of colors that define the brand’s look and feel. Typically includes: Primary Colors (main brand colors) Secondary Colors (complementary shades) Accent Colors (used for highlights or calls to action) Provided with HEX, RGB, and CMYK values for consistency across digital and print.

• Typography

  election of brand fonts for headlines, subheadings, and body text. Usually includes: Primary Font (for logos and headings) Secondary Font (for subheadings and body text) Alternative Font (if needed for different applications) Guidelines on proper font usage (e.g., spacing, capitalization, pairing rules).

• Brand Guidelines

  A document that ensures brand consistency across all platforms. Includes: Logo usage rules (clear space, scaling, do’s & don’ts) Color codes and how to use them Font styles and application examples Brand imagery/mood board (optional) Delivered as a PDF or online brand board.