Brand Identity
Starting at
$
16,000
About this service
Summary
What's included
Info gathering
A straight-forward survey to understand your vision, goals, company and inspiration.
Kick off call
A 1-hour session to align on goals, context, challenges and initial directions.
Strategy & Research
Deliverables include: - Background snapshot - Market context - Competitor audit - Audience insight - Brand personality/positioning - Visual insight collection - Opportunity summary
Moodboards
Two detailed moodboard explorations to understand what we think represents your brand the best and resonates with you. This opens up conversations around style, feel, and creative direction.
Playground
This is where we start shaping the visual direction, early logos, colors, typography, and textures. It begins loose and exploratory, and becomes more refined as we narrow in on the strongest direction.
Brand identity
A refined brand concept built from strategy and creative direction. Deliverables include: - Brand concept - Primary logo & variations - Color palette - Typography pairings - Patterns - Image treatments - In-use examples
Handover
Once approved, you’ll receive a complete brand toolkit and guidelines that cover everything you need to launch consistently and confidently. Deliverables include: - Logo suite - Brand guidelines - Color system - Patterns & textures - Customisable image gen AI prompt - Master files
Optional extras (ask for details)
- Customisable image gen AI prompt - Social templates/ brand launch pack - Launch website - Icon sets - Illustrations
Example projects
Recommendations
(4.8)
Freelancer • Jun 13, 2025
Recommended
Working with Chris felt like collaborating with a teammate. He became part of the process, brought a clear vision, great design taste, and full trust in my skills. Smooth collaboration! I’d love to work with him again in the near future.
Freelancer • May 20, 2025
Recommended
Incredible creative an strategic direction. Super kind guy as well.
Freelancer • May 4, 2025
Recommended
Working with Chris has been a truly smooth and positive experience. He communicates clearly, sets thoughtful expectations from the start, and stays responsive throughout the process. I'd love to work with him again.
Freelancer • Apr 2, 2024
Recommended
Love working with him!
Recommended
Recommended!
Freelancer • Feb 13, 2025
Freelancer • Dec 11, 2024
Recommended
It was a pleasure working with Chris! The project was clear, communication was smooth, and all expectations were aligned perfectly.
Freelancer • Dec 9, 2024
Recommended
It was a great experience working with Chris. Looking forward to work with him in the future as well. Thank you!
Freelancer • Dec 8, 2024
Recommended
Great experience working with Chris, responsive and clear communication of expectations at all time
Freelancer • Nov 20, 2024
Recommended
It was great to work with Chris! He has clear requirements, provides prompt feedback and sets reasonable deadlines. I recommend working with Chris.
Freelancer • Sep 4, 2023
Recommended
It was a breeze working with Chris. Being a designer himself he has the understanding of a creative person. He is very welcoming and appreciative of my feedback and suggestions! Looking forward to working with him again soon!
Recommended
It's a breeze working with Chris.
Freelancer • Jun 2, 2024
Recommended
Genuinely a nice person. It's always a breeze working with him. I'd always make myself available if it's Chris asking.
Freelancer • Aug 23, 2024
Freelancer • Aug 23, 2024
Recommended
It’s always a pleasure to work with Chris on a project. He has extensive web3 knowledge and dives deep into each project’s requirements to deliver the best solution. Highly recommend!
Freelancer • May 9, 2024
Recommended
I wholeheartedly endorse collaborating with Chris as he exemplifies exceptional professionalism.
Freelancer • Mar 25, 2024
Recommended
Highly recommend working with Chris! It was an enjoyable collaboration :)
Freelancer • Nov 27, 2023
Recommended
I strongly recommend working with Chris, he is a great professional.
Freelancer • Aug 28, 2023
Recommended
It was such a pleasure working with Chris! His design brief and direction were very clear and his communication was straightforward and understandable.
Duration
3 weeks
Skills and tools
Industries