A solid brand strategy helps a designer make strategic decisions for the creative direction for the visuals of the brand. This way your target audience is sure to resonate with your new identity. 1. Mission, Vision, Values 2. Brand Positioning 3. Target Audience 4. Brand Personality 5. Brand Voice 6. Tagline 7. Mood Board & Color Story

Primary Logo, Secondary Logo, & Brand/Sub Mark The primary logo represents the brand and is typically used in most brand applications. There will be at least 2 variations of the main logo that can be used in different contexts or applications. This is in the form of a secondary logo and sub-mark.

This includes a carefully selected set of colors that represent the brand's personality and create a cohesive visual identity. The color palette will include their respective hexadecimal (HEX) or RGB values for easy reference.

This includes the selection of fonts or typefaces that align with the brand's personality and visual identity. There will be specific primary and secondary fonts for different uses, such as headlines, body text, and call-to-action buttons. The typography will be consistent across all brand applications for a unified look and feel.

A collection of custom-designed icons and patterns that reflect your brand’s unique personality and visual identity. These icons and patterns will allow your branding to be more versatile as they can be used across various marketing materials, social media, and your website to enhance visual consistency and engagement. Delivered in multiple formats (SVG, PNG, JPEG) for easy implementation across different platforms.

The following implementations of your brand design are included in this package: 1. 5 Instagram Highlight Covers 2. 4 Reusable Social Media Posts 3. Email Signature Choose any other add on service

A comprehensive brand guidelines document that outlines your brand’s visual and verbal identity. Think of these as the instructions for how to use your new branding. You get detailed instructions on logo usage, color palettes, typography, imagery, tone of voice, and application examples. Brand guidelines ensure consistency and coherence in all brand communications.

Every single file of all the deliverables provided in various formats (SVG, PDF, PNG, JPEG) to ensure compatibility and ease of use across different platforms and media. The brand files equip you with all the necessary tools to implement and maintain your brand identity effectively.

Please note that these services require an extra cost: Business Cards Loyalty Cards Thank You Cards Patterns Gift Vouchers Banners Merchandise Menu's Flyers Stickers Illustrations Price Lists Packaging