Brand Identity Design

Starting at

$

1,200

About this service

Summary

Brand Design, providing startups and businesses with a tailored solution for a consistent and compelling online presence. Our unique approach involves a strategic process that leverages authenticity, ensuring that the resulting visual brand not only stands out but also aligns seamlessly with the values and goals of our clients, making this service the ideal choice for entrepreneurs seeking a fresh and impactful visual identity.

Process

Stage 1: Brand Strategy/Research
In-Depth Brand Questionnaire: Kickstart the process with a detailed brand questionnaire, delving deeper than a typical logo design survey.
Inspiration Gathering: We will create a share Pinterest board showcasing your inspirations—art, color palettes, nature photography, logos, fonts, textures—setting the mood for your brand.
Stage 2: Visual Identity/Design
Creative Direction and Moodboard: Crafted from the brand strategy, a mood board and creative direction guide the visual identity.
Logo and Graphic Design: Receive 3 unique logo concepts, a suggested color palette, and typography suite.
Revision Opportunities: Enjoy 3 rounds of revisions for designs, color palette, and typography.
Stage 3: Deliverables
Final Approval: Once satisfied, make the final approval for designs.
Brand Guidelines Book: Immerse yourself in a comprehensive Brand Guidelines Book, providing insights and instructions for consistent brand use.
Digital and Print Files: Receive all logos and designs formatted for both digital and print applications.

FAQs

  • Can we receive a brand guide document if we already have a logo or some aspects of our brand already in place?

    • Yes, if you have existing branding elements, we'll seamlessly incorporate them into the final design to ensure continuity.

  • How long will this process take?

    • The process typically takes between 2 and 3 weeks. Throughout, you'll be kept updated, and we'll collaborate to ensure designs align with your vision.

  • Will you keep our brand updated?

    • Absolutely. As your brand evolves, I'll be available to help pivot, update, and iterate on new versions for years to come.

  • How many logo variations are included?

    • The package includes a primary logo, secondary logo, favicon, and sub-marks, all in versatile file formats for seamless integration.

  • How do you determine the right visual identity for my brand?

    • Through in-depth research on your industry, target audience, values, and goals, combined with collaboration to shape a powerful and distinctive brand identity.

  • What file formats will I receive for my brand assets?

    • Upon project completion, you'll receive a comprehensive set of high-resolution files in various formats, ensuring ease of implementation across platforms.

  • How do you ensure my brand remains consistent across different mediums?

    • Detailed brand guidelines are developed, providing clear instructions on logo usage, color schemes, typography, and more, ensuring a cohesive brand presence across all applications.

What's included

  • Brand Identity Kit:

    • Brand Guidelines Document: PDF with colors, logos, typography for design consistency. • Brand Assets: Necessary assets for a cohesive brand identity.

  • Logo Design Package:

    • Primary Logo, Secondary Logo, Initials/Watermark/Symbol. • Memorable logos uniquely identifying your brand.

  • Visual Elements:

    • Brand Patterns, Supporting Graphics, Branded Mockups. • High-quality images and graphics showcasing visual identity.

  • Brand Customization:

    • Color Palette: Suggested palette for brand personality (3x revisions). • Typography Suite: Fonts for unified communication (3x revisions).

  • Social Media Presence:

    • Social Media Templates: Editable Figma templates. • Instagram Highlight Covers: 6 custom covers.

  • Client Interaction and Recap:

    • Client Portal: Notion-based portal for process tracking. • Discovery and Strategy Recap: Recap of strategy and creative direction

  • Brand Documentation:

    • Comprehensive Brand Clarity Questionnaire. • Brand Discovery Summary: Summary of 1:1 calls and brand questionnaire.


Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Notion

Work with me


More services

STARTING AT

$250

fixed rate