Creative brief: An overview of the project's goals, audience, and scope. User personas: Fictional representations of ideal users based on research. Customer journey maps/User flows: Visual representations of a user's experience and their path through the website. Competitive analysis: A review of competitor websites to identify opportunities and challenges.

Sitemap: A diagram of the website's structure and hierarchy. Wireframes: Low-fidelity blueprints that outline the structure and layout of a page. User flows: Diagrams showing the path users take to complete a task.

Low-fidelity prototypes: Basic interactive models to test the core functionality and flow. High-fidelity prototypes: Interactive models that closely resemble the final look and feel of the website.

Mockups: Detailed visual designs of the website's key pages. Visual style guide: A document that defines the brand's design language, including colors, typography, and iconography. Design specifications: Detailed descriptions of the visual design and functionality for developers, including component details and interactions.

Developer handoff assets: Files and specifications (like design specifications and style guides) for developers to build the site accurately. Usability reports: Documents detailing the findings from user testing to identify areas for improvement.