Brand Voice Revival Package (Light Edition for Solopreneurs)Finola Billings
Rooted in extensive research of your brand, your customers’ voices, and competitor research, this brand messaging guide is a manifesto of your brand voice. Designed to be scalable and create impact, it will become your guiding light, your beacon… the vade mecum compendium of your brand… the pandect of your brand’s essence (you get it, sorry— I got excited for you). This is a brand messaging guide that cares less about whether you’re using Title Case or sentence case (though, if you like, I can include that) and more about getting to the heart of what your ideal customers want to hear.
What's included
Research: Voice of Brand, Voice of Customer, Competitor Analysis
- Detailed questionnaire to understand your brand, products, services, goals and mission
- Review of your customer feedback (and if you’re just getting started, we’ll get creative!)
- competitor website and brand voice analysis to find your unique positioning
Brand Messaging Handbook
Verbal identity and brand voice
Positioning guide
Tone of voice matrix
Summary of research & competitive analysis
Customer Personas
Brand personality
Brand mission
Brand values
Elevator pitch
Brand promise/Unique Selling Point
Core Benefits
Guidance on brand voice in the face of AI
Implementation Starter Kit
Implementation examples and toolkit
Starting at$2,400
Duration5 weeks
Tags
Google Analytics
Google Docs
Google Sheets
Hotjar
Microsoft Word
Brand Strategist
Copy Strategist
Copywriter
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Finola Billings Zürich, Switzerland
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Brand Voice Revival Package (Light Edition for Solopreneurs)Finola Billings
Starting at$2,400
Duration5 weeks
Tags
Google Analytics
Google Docs
Google Sheets
Hotjar
Microsoft Word
Brand Strategist
Copy Strategist
Copywriter
Rooted in extensive research of your brand, your customers’ voices, and competitor research, this brand messaging guide is a manifesto of your brand voice. Designed to be scalable and create impact, it will become your guiding light, your beacon… the vade mecum compendium of your brand… the pandect of your brand’s essence (you get it, sorry— I got excited for you). This is a brand messaging guide that cares less about whether you’re using Title Case or sentence case (though, if you like, I can include that) and more about getting to the heart of what your ideal customers want to hear.
What's included
Research: Voice of Brand, Voice of Customer, Competitor Analysis
- Detailed questionnaire to understand your brand, products, services, goals and mission
- Review of your customer feedback (and if you’re just getting started, we’ll get creative!)
- competitor website and brand voice analysis to find your unique positioning
Brand Messaging Handbook
Verbal identity and brand voice
Positioning guide
Tone of voice matrix
Summary of research & competitive analysis
Customer Personas
Brand personality
Brand mission
Brand values
Elevator pitch
Brand promise/Unique Selling Point
Core Benefits
Guidance on brand voice in the face of AI
Implementation Starter Kit
Implementation examples and toolkit
$2,400