Brand Voice Revival Package (Light Edition for Solopreneurs)

Finola Billings

(1)

Starting at

2,400

About this service

Summary

Rooted in extensive research of your brand, your customers’ voices, and competitor research, this brand messaging guide is a manifesto of your brand voice. Designed to be scalable and create impact, it will become your guiding light, your beacon… the vade mecum compendium of your brand… the pandect of your brand’s essence (you get it, sorry— I got excited for you). This is a brand messaging guide that cares less about whether you’re using Title Case or sentence case (though, if you like, I can include that) and more about getting to the heart of what your ideal customers want to hear.

What's included

Research: Voice of Brand, Voice of Customer, Competitor Analysis
- Detailed questionnaire to understand your brand, products, services, goals and mission - Review of your customer feedback (and if you’re just getting started, we’ll get creative!) - competitor website and brand voice analysis to find your unique positioning
Brand Messaging Handbook
Verbal identity and brand voice Positioning guide Tone of voice matrix Summary of research & competitive analysis Customer Personas Brand personality Brand mission Brand values Elevator pitch Brand promise/Unique Selling Point Core Benefits Guidance on brand voice in the face of AI
Implementation Starter Kit
Implementation examples and toolkit

Recommendations

(5.0)

Nathalie Szegner • NathMakesThings

Client • Aug 2, 2024

Recommended

I’ve had the pleasure to work with Finola on a number of projects over the past years, and she is a stellar word smith and messaging strategist. Finola is my go to partner in all things strategy, brand voice and messaging. She is also a mean project manager. I have nothing but praise for Finolas work and process, and frankly you would be lucky to get to work with her.

Duration

5 weeks

Skills and tools

Brand Strategist

Copywriter

Copy Strategist