Rooted in extensive research of your brand, your customers’ voices, and competitor research, this brand messaging guide is a manifesto of your brand voice. Designed to be scalable and create impact, it will become your guiding light, your beacon… the vade mecum compendium of your brand… the pandect of your brand’s essence (you get it, sorry— I got excited for you). This is a brand messaging guide that cares less about whether you’re using Title Case or sentence case (though, if you like, I can include that) and more about getting to the heart of what your ideal customers want to hear.