Social Media Manager: Grow Your Audience & Increase Engagement

Estephanie Nalibsan

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About this service

Summary

I offer expert social media management to elevate your brand's online presence. With a strong foundation in accountancy and hands-on experience in leadership, writing, and visual storytelling, I provide a unique blend of analytical thinking and creative flair to drive engagement and growth for your business.

Process

1. Deep Dive into Your Brand:
• I'll thoroughly understand your business, target audience, brand voice, and overall goals.
• We'll collaborate to define your unique selling proposition and key messages.
2. Audit Your Current Social Media Presence:
• I'll analyze your existing social media platforms to identify strengths, weaknesses, opportunities, and threats.
• We'll assess your audience engagement, competitor landscape, and platform performance.
3. Develop a Comprehensive Social Media Strategy:
• Based on our findings, I'll create a tailored social media strategy aligned with your business objectives.
• This will include platform selection, content pillars, posting frequency, and performance metrics.
4. Content Creation and Curation:
• I'll develop engaging and relevant content that resonates with your target audience.
• This includes creating captivating visuals, informative text, and interactive elements.
• I'll curate high-quality content from trusted sources to complement your original content.
5. Build and Manage Your Online Community:
• I'll actively engage with your audience by responding to comments, messages, and mentions promptly.
• I'll foster a strong online community by encouraging interaction, building relationships, and running contests or giveaways (if applicable).
• I'll manage your social media reputation by addressing negative comments or crises effectively.
6. Measure and Optimize Performance:
• I'll track key performance indicators (KPIs) to measure the success of your social media campaigns.
• I'll provide regular reports with insights and recommendations for improvement.
• We'll continuously optimize your social media strategy based on data-driven insights.
7. Stay Ahead of Trends:
• I'll stay updated on the latest social media trends, algorithms, and best practices.
• I'll incorporate innovative ideas and strategies to keep your brand at the forefront.
8. Collaborate and Communicate:
• I'll maintain open communication with you throughout the project, providing regular updates and seeking your input.
• I'll collaborate with your team (if applicable) to ensure alignment with overall marketing efforts.

What's included

  • Strategy and Planning

    • Social Media Audit: A comprehensive analysis of your current social media presence, including platform performance, audience demographics, and competitor analysis. • Social Media Strategy: A detailed roadmap outlining goals, target audience, platforms, content calendar, and key performance indicators (KPIs).

  • Content Creation and Management

    • Content Calendar: A visual representation of scheduled posts across all platforms, ensuring consistency and timely delivery. • Social Media Posts: Engaging and relevant content (text, images, videos) tailored to your target audience and brand voice. • Visual Assets: Design and creation of graphics, images, and videos to enhance content appeal.

  • Community Management

    • Engagement: Monitoring and responding to comments, messages, and mentions in a timely and professional manner. • Community Building: Fostering interactions and building relationships with your target audience. • Crisis Management: Handling negative comments or crises effectively to protect brand reputation.

  • Analytics and Reporting

    • Performance Metrics: Tracking key performance indicators (KPIs) such as reach, engagement, conversions, and ROI. • Regular Reports: Providing detailed reports on social media performance, including insights and recommendations.

Skills and tools

Social Media Manager
Social Media Marketer
Social Media Strategist
Canva
Facebook
Instagram
LinkedIn
TikTok

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