Basic Brand IdentityFanni Kazsoki
Launching or rebranding your business?💬
Are you looking for a creative partner that helps you convey your brand's essence? I am here for you!🎉
This package is the best option for you, if...
you're just starting your business
you need a strong visual foundation, but don't feel ready for a complete brand identity service
you've been in business for a while, and your visual identity needs a refresh
you're looking for a solution that is simple to understand and follow, so you can focus on your business
This package assumes already having the brand strategy essentials in place, or having a precise idea of it. You should be able to express:
Your brand purpose
Your positioning and brand promise
Your target audience
Your competitors
Your value proposition/what differentiates you
In case of a brand refresh, the service also requires the transfer of:
Documents about the current visual identity, logo and color palette, guidelines
Any legal considerations affecting the current visual identity system
After completing the Basic Brand Identity, you will walk away with a newfound confidence in how you can present your business: with visuals that are just as high-quality as your products/services.
You will free up precious time by having a coherent visual system and guidelines by your side - no more spending hours on a single image!
Your visual identity will be tailored to cater to your target audience, building trust, emotional connection and raising brand awareness.📈
I'm a professional Graphic Designer with 2 years of experience in Graphic Design and Marketing. I want to see your business thrive, all while looking fabulous.
Ready for the transformation?
What's included
Brand Clarity Questionnaire
A well thought-out questionnaire to help you gain clarity on your brand & serve as the base of creative direction.
Moodboard
The first cornerstone of successful conceptualizing. I present 2 moodboards to choose from, with possible creative directions based on the Questionnaire. The brand moodboard provides a starting point for creating new visuals on a continuous basis.
Logo variations*
The crown of your visual identity: Main logo, Secondary logo, Submark/icon. There is one concept provided, to save your time and streamline the process. The number of variations may vary depending on the brand's needs.
Custom 5-color palette*
The strongest components of brand recognition are colors. You will get 2 options of a color palette that includes: Primary + secondary brand color, Accent color for highlighting, Background color and Text color.
Custom font kit*
2 intentionally selected set of fonts for a cohesive appearance. Includes a minimum of 2 fonts. It can include free or paid fonts, depending on your budget and your choice. (Please note that acquiring the appropriate licence is the responsibility of the client.)
Brand elements and supporting graphics (up to 5)*
Brand digital elements to complement the visual foundations (eg. custom shapes, lines, etc.) and high-quality branded images to promote your brand and maintain visual consistency.
Style guide
Your trusted companion in creating consistent visuals long-term. Includes brand board, logo treatment, font pairings and usages, color palette + usage and photo standards.
2 modification rounds
This package includes 2 modification rounds for the deliverables marked with an *. All of the other assets without the * aren't eligible for modification.
Fanni's other services
Starting at$800
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Notion
Brand Designer
Logo Designer
Visual Designer
Service provided by
Fanni Kazsoki Hungary
Basic Brand IdentityFanni Kazsoki
Starting at$800
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Notion
Brand Designer
Logo Designer
Visual Designer
Launching or rebranding your business?💬
Are you looking for a creative partner that helps you convey your brand's essence? I am here for you!🎉
This package is the best option for you, if...
you're just starting your business
you need a strong visual foundation, but don't feel ready for a complete brand identity service
you've been in business for a while, and your visual identity needs a refresh
you're looking for a solution that is simple to understand and follow, so you can focus on your business
This package assumes already having the brand strategy essentials in place, or having a precise idea of it. You should be able to express:
Your brand purpose
Your positioning and brand promise
Your target audience
Your competitors
Your value proposition/what differentiates you
In case of a brand refresh, the service also requires the transfer of:
Documents about the current visual identity, logo and color palette, guidelines
Any legal considerations affecting the current visual identity system
After completing the Basic Brand Identity, you will walk away with a newfound confidence in how you can present your business: with visuals that are just as high-quality as your products/services.
You will free up precious time by having a coherent visual system and guidelines by your side - no more spending hours on a single image!
Your visual identity will be tailored to cater to your target audience, building trust, emotional connection and raising brand awareness.📈
I'm a professional Graphic Designer with 2 years of experience in Graphic Design and Marketing. I want to see your business thrive, all while looking fabulous.
Ready for the transformation?
What's included
Brand Clarity Questionnaire
A well thought-out questionnaire to help you gain clarity on your brand & serve as the base of creative direction.
Moodboard
The first cornerstone of successful conceptualizing. I present 2 moodboards to choose from, with possible creative directions based on the Questionnaire. The brand moodboard provides a starting point for creating new visuals on a continuous basis.
Logo variations*
The crown of your visual identity: Main logo, Secondary logo, Submark/icon. There is one concept provided, to save your time and streamline the process. The number of variations may vary depending on the brand's needs.
Custom 5-color palette*
The strongest components of brand recognition are colors. You will get 2 options of a color palette that includes: Primary + secondary brand color, Accent color for highlighting, Background color and Text color.
Custom font kit*
2 intentionally selected set of fonts for a cohesive appearance. Includes a minimum of 2 fonts. It can include free or paid fonts, depending on your budget and your choice. (Please note that acquiring the appropriate licence is the responsibility of the client.)
Brand elements and supporting graphics (up to 5)*
Brand digital elements to complement the visual foundations (eg. custom shapes, lines, etc.) and high-quality branded images to promote your brand and maintain visual consistency.
Style guide
Your trusted companion in creating consistent visuals long-term. Includes brand board, logo treatment, font pairings and usages, color palette + usage and photo standards.
2 modification rounds
This package includes 2 modification rounds for the deliverables marked with an *. All of the other assets without the * aren't eligible for modification.
Fanni's other services
$800