What's included

• Brand Clarity Questionnaire

  A well thought-out questionnaire to help you gain clarity on your brand & serve as the base of creative direction.

• Moodboard

  The first cornerstone of successful conceptualizing. I present 2 moodboards to choose from, with possible creative directions based on the Questionnaire. The brand moodboard provides a starting point for creating new visuals on a continuous basis.

• Logo variations*

  The crown of your visual identity: Main logo, Secondary logo, Submark/icon. There is one concept provided, to save your time and streamline the process. The number of variations may vary depending on the brand's needs.

• Custom 5-color palette*

  The strongest components of brand recognition are colors. You will get 2 options of a color palette that includes: Primary + secondary brand color, Accent color for highlighting, Background color and Text color.

• Custom font kit*

  2 intentionally selected set of fonts for a cohesive appearance. Includes a minimum of 2 fonts. It can include free or paid fonts, depending on your budget and your choice. (Please note that acquiring the appropriate licence is the responsibility of the client.)

• Brand elements and supporting graphics (up to 5)*

  Brand digital elements to complement the visual foundations (eg. custom shapes, lines, etc.) and high-quality branded images to promote your brand and maintain visual consistency.

• Style guide

  Your trusted companion in creating consistent visuals long-term. Includes brand board, logo treatment, font pairings and usages, color palette + usage and photo standards.

• 2 modification rounds

  This package includes 2 modification rounds for the deliverables marked with an *. All of the other assets without the * aren't eligible for modification.