What's included

• Discovery & Brand Insight

  We start with a thorough exploration of your brand’s mission, values, and audience. This is more than just a questionnaire, it’s about understanding what makes your brand unique so the logo can genuinely represent your story and purpose. Goal: Build a solid foundation by capturing the true essence and personality of your brand to guide the logo design.

• Logo Inspiration & Art Direction

  Next, I gather and present visual inspirations and moodboards that align with your brand’s character and goals. This phase focuses on setting the tone for the logo design, exploring styles, forms, and visual references that resonate with the brand’s identity. Goal: Define a clear creative direction that guides the logo concepts, ensuring they align with the brand’s personality and market positioning.

• Concept Development

  3. Concept Development Based on the discovery and inspiration, I develop 2–3 distinct logo concepts. Each concept explores different visual directions and styles tailored to your brand’s personality and market. I pay special attention to how each design will perform at various scales and applications, ensuring clarity and impact whether it’s on a tiny app icon or a large billboard. Goal: Generate strong, versatile logo options that offer clear visual storytelling and work across all touchpoints.

• Collaboration & Refinement

  We review the concepts together, discussing their strengths and alignment with your brand’s goals. Your feedback shapes the refinement process, where I fine-tune the chosen logo, adjusting details, color treatments, and forms to achieve the right balance of meaning and aesthetics. Goal: Hone the logo into a precise, polished symbol that truly reflects your brand identity and resonates with your audience.

• 5. Final Delivery & Guidelines

  Once finalized, you receive your logo in versatile file formats (vector, PNG, JPG) ready for any use. I also provide a concise usage guide covering basic do’s and don’ts to maintain consistency across all applications. Goal: Equip you with a professional logo package and clear guidelines to ensure consistent, effective use across all platforms.