Brand Strategy & Editorial Audit by Mariel SánchezBrand Strategy & Editorial Audit by Mariel Sánchez
Brand Strategy & Editorial AuditMariel Sánchez
Cover image for Brand Strategy & Editorial Audit
A comprehensive strategy package designed for digital creators across YouTube, TikTok and Instagram, as well as independent media outlets looking to sharpen their market positioning, increase viewer retention and build a sustainable publishing calendar.

What's included:

Brand Voice & Tone Guide: Defining your distinct narrative identity, vocal cadence and stylistic boundaries so every video feels cohesive and recognizable.
Content Pillars & Strategic Positioning: Mapping out core editorial themes that align your intellectual strengths with audience interest to stand out in crowded niches.
Competitor & Audience Landscape Analysis: Evaluating top channels in your space to spot content gaps, narrative opportunities and differentiation angles.
Video SEO & Metadata Roadmap: Search-optimized title frameworks, video chapter structures, target keyword banks and thumbnail concepts built for click-through and retention.
90-day Content Calendar & Script Template: A quarter’s worth of video concepts paired with a reusable structural script template to streamline your drafting workflow.
45-minute Live Strategy Walkthrough: A dedicated video call session to review the final audit PDF, walk through implementation steps, and answer questions.
Turnaround: 3 weeks to a month from project kickoff.
FAQs

Starting at$1,500
Duration3 weeks
Tags
Instagram
TikTok
YouTube
Brand Strategist
Content Creator
SEO Writer
Writer
Service provided by
Mariel Sánchez Montreal, Canada
Brand Strategy & Editorial AuditMariel Sánchez
Starting at$1,500
Duration3 weeks
Tags
Instagram
TikTok
YouTube
Brand Strategist
Content Creator
SEO Writer
Writer
Cover image for Brand Strategy & Editorial Audit
A comprehensive strategy package designed for digital creators across YouTube, TikTok and Instagram, as well as independent media outlets looking to sharpen their market positioning, increase viewer retention and build a sustainable publishing calendar.

What's included:

Brand Voice & Tone Guide: Defining your distinct narrative identity, vocal cadence and stylistic boundaries so every video feels cohesive and recognizable.
Content Pillars & Strategic Positioning: Mapping out core editorial themes that align your intellectual strengths with audience interest to stand out in crowded niches.
Competitor & Audience Landscape Analysis: Evaluating top channels in your space to spot content gaps, narrative opportunities and differentiation angles.
Video SEO & Metadata Roadmap: Search-optimized title frameworks, video chapter structures, target keyword banks and thumbnail concepts built for click-through and retention.
90-day Content Calendar & Script Template: A quarter’s worth of video concepts paired with a reusable structural script template to streamline your drafting workflow.
45-minute Live Strategy Walkthrough: A dedicated video call session to review the final audit PDF, walk through implementation steps, and answer questions.
Turnaround: 3 weeks to a month from project kickoff.
FAQs

$1,500