Brand identity designMinh An Lê
My brand identity design service offers the perfect combination of creativity and strategy, helping your brand stand out and make a lasting impression on customers. With a closely interactive process, I ensure that each design is not only unique but also accurately reflects the spirit and core values of your brand, delivering long-term effectiveness.
What's included
Logo
Represents a brand, incorporating elements such as an icon, brand name, and sometimes a slogan. It helps create recognition and visually conveys the brand's values and personality. An effective logo is often simple, memorable, and versatile, allowing it to be used across various platforms and materials.
Brand guideline
A collection of visual elements that help recognize and distinguish a brand, including the logo, color palette, typography, imagery, and tone of voice. It ensures consistency in how the brand appears across media platforms, products, and marketing materials, thereby building credibility and leaving a lasting impression in the minds of customers.
Stationery
A stationery set is a collection of printed materials and items that represent the brand's image within a corporate environment. It includes components such as business cards, letterheads, envelopes, and invoices, helping to build professionalism and consistency in the company's daily transactions and communications.
Packaging design
A collection of product packaging materials, including boxes, bags, labels, and wrapping paper. It not only protects the product but also conveys the brand's image and message, enhancing brand recognition and improving the customer experience when receiving the product.
FAQs
The brand identity design service includes:
- Logo design
- Brand guideline
- Brand stationery
- Brand packaging (optional)
1. Logo Icon/Mark
2. Logotype
3. Slogan/Tagline (if applicable)
4. Color palette
5. Typography
1. Logo:
- Logo versions: Provide all versions of the logo (color, black and white, vertical/horizontal).
- Minimum size: Define the smallest size at which the logo can be used while maintaining visual clarity.
- Safe area: Guidelines for the space between the logo and surrounding elements to avoid overcrowding.
- Clear space around logo: Ensure enough whitespace around the logo to enhance visibility.
- Restricted: Examples of incorrect logo usage, such as stretching, altering colors, or distorting the logo.
2. Color palette:
- Primary colors: The main colors that represent the brand, often used for the logo and key design elements.
- Secondary colors: Supporting colors used in other design applications such as backgrounds or supplemental graphics.
- Color codes: Detailed color codes for each color (for web, print, and digital design).
- Color usage rules: Guidelines on which colors to prioritize in different applications (print, digital, etc.).
3. Typography:
- Primary font: The main font used for the logo and large headings.
- Secondary font: The font used for body text and supporting sections.
- Alternative fonts: Backup fonts to be used in case the primary font is unavailable.
- Typography rules: Guidelines for font size, line spacing, and usage across various contexts.
4. Imagery and graphics:
- Image style: Describes the visual style representing the brand (modern, minimalist, playful, etc.).
- Image guidelines: Instructions on how to select images, including resolution, color scheme, and content aligned with the brand.
- Supplemental graphics: Guidelines for using graphical elements, icons, and symbols in marketing materials. (optional)
5. The tone of voice:
- Communication style: Defines how the brand communicates with customers (friendly, professional, energetic).
- Tone: Language selection suitable for the target audience (formal, casual, humorous).
- Key messages: Core messages to be emphasized when communicating or promoting the brand.
Essential:
1. Business Card: Basic contact information for the company and individual, including logo, name, position, phone number, and email.
2. Letterhead: Company logo, name, and contact information at the top of office paper.
3. Envelope: Includes the logo and contact information on the outside of the envelope.
4. Invoice & Receipt: Templates for invoices and receipts with the company logo, business information, and transaction details.
Optional:
1. ID Badge: Personal information, job title, and brand logo.
2. Folder: Outer cover used to hold documents, typically featuring the logo and company information.
3. Notepad: Notepads with the company logo and name.
4. Labels: Used for sticking onto documents or packages, with the logo and contact information.
5. Compliment Slip: A small slip of paper accompanying documents or letters, featuring the logo and a short message from the business.
6. C5, C6, DL Envelopes: Various envelope sizes with the logo and contact details.
7. Document Bag: Paper or plastic bags for holding documents, with a logo and consistent design.
8. Email Signature: Designed email signature, including the logo, personal name, job title, and contact information.
9. Notebook Cover: Front and back cover of a notebook featuring the logo and brand colors.
10. Stamp: Company or personal stamp featuring the logo and contact information.
11. Brochure: Promotional material for products or services, featuring the logo, images, and brand information.
1. Product Box: Holds the main product, designed with the logo, brand colors, and essential information.
2. Label: Displays product information, logo, and necessary details such as usage instructions and ingredients.
3. Shopping Bag: Paper or plastic bag printed with the logo and brand name, used for retail packaging.
4. Wrapping Paper: Branded wrapping paper with logos or brand elements to protect the product inside.
5. Seal Sticker: Sticker used to seal packaging or product boxes, typically featuring the brand logo.
My brand identity design process consists of 5 main steps:
1. Discovery and information gathering - 2. Research and analysis - 3. Concept development - 4. Design refinement - 5. Handover and implementation
On average, a basic brand identity design project typically takes between 2 to 4 weeks, covering all steps from information discovery to final handover.
I have prepared a detailed list of questions to help you provide all the necessary information for the project. You can review and answer these questions before the kickoff meeting.
These questions will include:
- Information about your business, mission, vision, and target audience.
- Main competitors and your expectations for your brand's position compared to them.
- Specific design style requirements (colors, fonts, logo, etc.).
I will send this detailed list via email so you can prepare in advance. The kickoff meeting will allow us to discuss your answers further and clarify any necessary details.
I always aim to ensure you're satisfied with the final result. Typically, I offer up to 3 free revisions after presenting the design concept. If further revisions are needed after that, I will discuss the details to ensure the project stays on track and maintains quality.
Upon project completion, you will receive:
- Logo design files and brand identity assets in various formats (AI, PNG, JPG, PDF).
- Brand usage guidelines (brand guidelines).
- Additional documents and designs (if applicable), such as business cards, letterhead, or online assets.
The cost will depend on the design elements you require. I will provide a detailed quote after discussing your specific needs during the initial meeting. Our service packages are flexible to accommodate both basic and advanced requirements.
Absolutely! If you need additional design elements (e.g., advertising banners, packaging designs) during the project, I can update the plan and adjust the timeline and cost accordingly.
The number of packaging designs has a significant impact on design costs. When multiple packaging designs are required, the cost may increase due to:
- Workload: More packaging designs demand more time and effort to create distinct or customized designs for each product type.
- Variety in size and shape: Different packaging may require designs tailored to each size and shape, adding complexity to the project.
- Print optimization: Designing multiple packaging types requires files to be optimized for various materials and printing methods, which also increases design costs.
If you have more than one packaging design to create, I recommend considering my packaging design services to optimize both quality and time.
I'm committed to working with you to ensure maximum satisfaction. If you're not happy with the final result, we will continue to revise the design until an agreement is reached. However, refund terms will be discussed in detail in the initial project contract.
We are always available to support you throughout the project. You can reach us via email, online meetings, or any other communication channels to ensure smooth and effective communication.
Minh An's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Print Designer
Service provided by
Minh An Lê Hanoi, Vietnam
Brand identity designMinh An Lê
My brand identity design service offers the perfect combination of creativity and strategy, helping your brand stand out and make a lasting impression on customers. With a closely interactive process, I ensure that each design is not only unique but also accurately reflects the spirit and core values of your brand, delivering long-term effectiveness.
What's included
Logo
Represents a brand, incorporating elements such as an icon, brand name, and sometimes a slogan. It helps create recognition and visually conveys the brand's values and personality. An effective logo is often simple, memorable, and versatile, allowing it to be used across various platforms and materials.
Brand guideline
A collection of visual elements that help recognize and distinguish a brand, including the logo, color palette, typography, imagery, and tone of voice. It ensures consistency in how the brand appears across media platforms, products, and marketing materials, thereby building credibility and leaving a lasting impression in the minds of customers.
Stationery
A stationery set is a collection of printed materials and items that represent the brand's image within a corporate environment. It includes components such as business cards, letterheads, envelopes, and invoices, helping to build professionalism and consistency in the company's daily transactions and communications.
Packaging design
A collection of product packaging materials, including boxes, bags, labels, and wrapping paper. It not only protects the product but also conveys the brand's image and message, enhancing brand recognition and improving the customer experience when receiving the product.
FAQs
The brand identity design service includes:
- Logo design
- Brand guideline
- Brand stationery
- Brand packaging (optional)
1. Logo Icon/Mark
2. Logotype
3. Slogan/Tagline (if applicable)
4. Color palette
5. Typography
1. Logo:
- Logo versions: Provide all versions of the logo (color, black and white, vertical/horizontal).
- Minimum size: Define the smallest size at which the logo can be used while maintaining visual clarity.
- Safe area: Guidelines for the space between the logo and surrounding elements to avoid overcrowding.
- Clear space around logo: Ensure enough whitespace around the logo to enhance visibility.
- Restricted: Examples of incorrect logo usage, such as stretching, altering colors, or distorting the logo.
2. Color palette:
- Primary colors: The main colors that represent the brand, often used for the logo and key design elements.
- Secondary colors: Supporting colors used in other design applications such as backgrounds or supplemental graphics.
- Color codes: Detailed color codes for each color (for web, print, and digital design).
- Color usage rules: Guidelines on which colors to prioritize in different applications (print, digital, etc.).
3. Typography:
- Primary font: The main font used for the logo and large headings.
- Secondary font: The font used for body text and supporting sections.
- Alternative fonts: Backup fonts to be used in case the primary font is unavailable.
- Typography rules: Guidelines for font size, line spacing, and usage across various contexts.
4. Imagery and graphics:
- Image style: Describes the visual style representing the brand (modern, minimalist, playful, etc.).
- Image guidelines: Instructions on how to select images, including resolution, color scheme, and content aligned with the brand.
- Supplemental graphics: Guidelines for using graphical elements, icons, and symbols in marketing materials. (optional)
5. The tone of voice:
- Communication style: Defines how the brand communicates with customers (friendly, professional, energetic).
- Tone: Language selection suitable for the target audience (formal, casual, humorous).
- Key messages: Core messages to be emphasized when communicating or promoting the brand.
Essential:
1. Business Card: Basic contact information for the company and individual, including logo, name, position, phone number, and email.
2. Letterhead: Company logo, name, and contact information at the top of office paper.
3. Envelope: Includes the logo and contact information on the outside of the envelope.
4. Invoice & Receipt: Templates for invoices and receipts with the company logo, business information, and transaction details.
Optional:
1. ID Badge: Personal information, job title, and brand logo.
2. Folder: Outer cover used to hold documents, typically featuring the logo and company information.
3. Notepad: Notepads with the company logo and name.
4. Labels: Used for sticking onto documents or packages, with the logo and contact information.
5. Compliment Slip: A small slip of paper accompanying documents or letters, featuring the logo and a short message from the business.
6. C5, C6, DL Envelopes: Various envelope sizes with the logo and contact details.
7. Document Bag: Paper or plastic bags for holding documents, with a logo and consistent design.
8. Email Signature: Designed email signature, including the logo, personal name, job title, and contact information.
9. Notebook Cover: Front and back cover of a notebook featuring the logo and brand colors.
10. Stamp: Company or personal stamp featuring the logo and contact information.
11. Brochure: Promotional material for products or services, featuring the logo, images, and brand information.
1. Product Box: Holds the main product, designed with the logo, brand colors, and essential information.
2. Label: Displays product information, logo, and necessary details such as usage instructions and ingredients.
3. Shopping Bag: Paper or plastic bag printed with the logo and brand name, used for retail packaging.
4. Wrapping Paper: Branded wrapping paper with logos or brand elements to protect the product inside.
5. Seal Sticker: Sticker used to seal packaging or product boxes, typically featuring the brand logo.
My brand identity design process consists of 5 main steps:
1. Discovery and information gathering - 2. Research and analysis - 3. Concept development - 4. Design refinement - 5. Handover and implementation
On average, a basic brand identity design project typically takes between 2 to 4 weeks, covering all steps from information discovery to final handover.
I have prepared a detailed list of questions to help you provide all the necessary information for the project. You can review and answer these questions before the kickoff meeting.
These questions will include:
- Information about your business, mission, vision, and target audience.
- Main competitors and your expectations for your brand's position compared to them.
- Specific design style requirements (colors, fonts, logo, etc.).
I will send this detailed list via email so you can prepare in advance. The kickoff meeting will allow us to discuss your answers further and clarify any necessary details.
I always aim to ensure you're satisfied with the final result. Typically, I offer up to 3 free revisions after presenting the design concept. If further revisions are needed after that, I will discuss the details to ensure the project stays on track and maintains quality.
Upon project completion, you will receive:
- Logo design files and brand identity assets in various formats (AI, PNG, JPG, PDF).
- Brand usage guidelines (brand guidelines).
- Additional documents and designs (if applicable), such as business cards, letterhead, or online assets.
The cost will depend on the design elements you require. I will provide a detailed quote after discussing your specific needs during the initial meeting. Our service packages are flexible to accommodate both basic and advanced requirements.
Absolutely! If you need additional design elements (e.g., advertising banners, packaging designs) during the project, I can update the plan and adjust the timeline and cost accordingly.
The number of packaging designs has a significant impact on design costs. When multiple packaging designs are required, the cost may increase due to:
- Workload: More packaging designs demand more time and effort to create distinct or customized designs for each product type.
- Variety in size and shape: Different packaging may require designs tailored to each size and shape, adding complexity to the project.
- Print optimization: Designing multiple packaging types requires files to be optimized for various materials and printing methods, which also increases design costs.
If you have more than one packaging design to create, I recommend considering my packaging design services to optimize both quality and time.
I'm committed to working with you to ensure maximum satisfaction. If you're not happy with the final result, we will continue to revise the design until an agreement is reached. However, refund terms will be discussed in detail in the initial project contract.
We are always available to support you throughout the project. You can reach us via email, online meetings, or any other communication channels to ensure smooth and effective communication.
Minh An's other services
Contact for pricing