Content Strategy

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About this service

Summary

We help brands dominate search results by strategically targeting the keywords and topics that opposing audiences use, turning skeptics into engaged readers through SEO-optimized editorial content. Unlike traditional SEO services that only focus on supportive audiences, our contra profile approach captures the significant search volume from people seeking alternative perspectives, giving you a competitive advantage in previously untapped keyword territories.

What's included

  • SEO Research & Analysis

    Here's an example of deliverables for a contra profile service focused on SEO and editorial strategy: ## Project Deliverables **SEO Research & Analysis** - Contra-keyword research report identifying search terms used by opposing audiences - SERP analysis of competitor content targeting contrarian viewpoints - Content gap analysis showing missed SEO opportunities in opposing perspectives - Search intent mapping for users seeking alternative viewpoints to your brand position **Editorial Strategy Framework** **Final Documentation & Training** - Complete SEO and editorial strategy guide (50+ page document) - Team training session on writing SEO-optimized contra-profile content - 6-month editorial calendar with SEO-focused contra-positioning topics - 60-day implementation roadmap with SEO milestones and editorial deadlines Would you like me to elaborate on any specific deliverable or adjust the focus further?

  • Editorial Strategy Framework

    - Editorial calendar template featuring contra-positioned content themes - Content cluster strategy addressing opposing viewpoints while maintaining SEO value - Topic authority roadmap for ranking on contrarian search queries - Editorial guidelines for writing SEO-optimized content that engages skeptical audiences

  • On-Page SEO Deliverables

    - Meta title and description templates for contra-positioned articles - Header tag structure recommendations for balanced perspective content - Internal linking strategy connecting opposing viewpoint content to conversion pages - Schema markup recommendations for FAQ and opposing viewpoint content

  • Content Templates & Tools

    - 10 optimized blog post templates for addressing counterarguments - Editorial brief templates including SEO requirements and contra-positioning elements - Content optimization checklist combining SEO best practices with contra-profile strategy - Keyword research template for ongoing contra-audience targeting

  • Performance Tracking & Optimization

    - SEO dashboard template tracking rankings for contra-positioned keywords - Editorial performance metrics focusing on engagement from opposing audiences - Monthly SEO audit checklist for contra-profile content - A/B testing framework for optimizing titles and meta descriptions for contrarian search terms


Skills and tools

Business Strategist

Marketing Strategist

Google Sheets

Google Sheets

Jupyter

Jupyter

Python

Python

SEMrush

SEMrush

Industries

Marketing