When a client commissions a poster design, they should expect the following deliverables to ensure a comprehensive and professional outcome:
Initial Consultation: A meeting to discuss project goals, target audience, style preferences, and key messaging.
Concept Sketches: Preliminary sketches or mood boards to visualize ideas and direction before finalizing the design.
Digital Drafts: At least two or three digital design options based on initial discussions for client review and feedback.
Revisions: A specified number of revisions (usually 2-3) based on client feedback to refine the selected design.
High-Resolution Final Files: Finalized poster design in various formats (PNG, JPG, PDF, and AI or PSD) for print and digital use.
Print Specifications: Guidance on paper choice, sizes, and print quality for physical posters, including bleed and trim guidelines.
Color Palette and Fonts: Documentation of the color palette and typography used in the design for consistency across future materials.
Usage Guidelines: Recommendations for how to effectively display or use the poster in different contexts.
Social Media Assets: Adaptations of the poster design for social media platforms, if applicable.
Delivery Timeline: A clear timeline for each phase of the design process, ensuring the client knows when to expect updates and final files.
By providing these deliverables, the designer ensures a smooth workflow and meets the client’s expectations for quality and impact.