What's included

• Primary Logo Design

  • Final Logo (Vector Format): Typically provided in AI (Adobe Illustrator), EPS, or PDF formats to ensure scalability without loss of quality. • High-Resolution Logo (Raster Format): Delivered in PNG (with transparent background) or JPEG formats for general use, such as web or print.

• Logo Variations (Optional)

  • Black & White Version: A simple, monochrome version of the logo for situations where color cannot be used. • Color Variations: Different color options (e.g., full color, single color, etc.) to fit various brand applications. • Horizontal and Vertical Layouts: Different orientations of the logo for flexibility in various spaces (e.g., social media profiles, letterheads, banners). • Icon/Logo Mark (if applicable): A simplified version of the logo, focusing on the symbol or icon for use in smaller sizes or as an app icon.

• Brand Guidelines (Optional but Recommended)

  • Logo Usage Guidelines: Clear instructions on how to use the logo correctly, including spacing, placement, and any do's and don’ts. • Color Palette: A breakdown of the official brand colors (with RGB and CMYK codes) used in the logo. • Typography/Fonts: Recommended fonts for the brand (if custom fonts are used or specific fonts are paired with the logo). • Logo Misuse Examples: Visual examples of incorrect logo usage, helping the client maintain brand consistency.

• Social Media Assets (Optional)

  • Profile and Cover Photos: Custom logo adaptations for social media profile pictures and cover photos (e.g., Facebook, Instagram, Twitter, LinkedIn). • Social Media Icon: A square or circular version of the logo optimized for social media icon requirements.

• Additional Deliverables (Optional)

  • Favicon: A small, simplified version of the logo for use in web browser tabs. • Branded Templates: Pre-designed templates for marketing materials (e.g., business cards, letterheads, email signatures) using the new logo and brand guidelines. • Mockups: Digital mockups showcasing how the logo will appear on various brand materials (e.g., business cards, packaging, merchandise).

• Additional Consultation (Optional)

  • Feedback and Revisions: A set number of revisions or feedback rounds to ensure the final logo meets the client’s needs. • Post-Delivery Support: A period of support for any questions or adjustments needed after the delivery of final assets.