Brand New Brand Identity

Eric Espinosa

(0)

Starting at

$

2,000

About this service

Summary

So… you have a company, initiative or idea in mind and you want the full brand identity to go with it? Well then, this is for you! 
This Brand New Brand Identity service will help you gain more recognition and establish stronger brand equity. We will move by phases starting with...
Competitor analysis – where we see what is already in the competitor space and find an area to shine. 
Mood boarding and present 3 different visual areas to lean on. 
Logo design, typography and colour palette – here we will see again 3 different approaches to the brand identity with different colour and font combinations matching each suggested logo. Here we will pick one direction!
Refined logo along with its colour palette and typography for final approval. 
Additional brand applications can include suggested photography, where I recommend a stylistic approach to brand photography as well as icons or illustrations to compliment the brand. 
Final brand deck will include EVERYTHING beautifully laid out. 

What's included

  • Competitor Analysis

    A presentation deck that has relevant competitors in the industry space laid out to see where are the areas of opportunity. The outcome of this is to position oneself strategically somewhere where it allows for the new company to stand out of the crowd.

  • Logo Design

    The iconic piece of design that represents your brand.

  • Colour Palette

    Thoughtful and considerate, a colour pallette that brings life to the brand in a harmonious and unique way.

  • Typography

    Recommended to fit the personality of the brand. The client will recieve a set of fonts (paid or free) that can be used with the brand.

  • Iconography / Illustration

    If needed – a set of icons or illustrations to further bring life into the brand.

  • Suggested Photography

    A photo says so much more than words. Client will recieve curated photography to take into consideration for real life photoshoots or referral to free photography.

  • Final Brand Deck

    The deck that has it all! Here we will see all deliverables beautifully laid out.

  • Working Files

    Adobe illustrator, photoshop, Logo PNGs or SVGs. All needed working files will be shared with client.

Duration

2 months

Skills and tools

Brand Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop

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