1. Logo Assets
- Primary logo (full-color, black, white versions)
- Secondary logo variations (stacked, horizontal, icon-only)
- Favicon and app icon
2. Color Palette
- Primary and secondary brand colors
- Hex, RGB, CMYK, and Pantone codes
3. Typography
- Primary and secondary fonts
- Web-safe font alternatives
- Guidelines for usage
4. Brand Guidelines (PDF or online style guide)
- Logo usage rules (minimum size, clear space, incorrect usage)
- Color application (backgrounds, gradients, accessibility)
- Typography usage (headers, body text, captions)
- Photography and illustration style
5. Business & Marketing Collateral (optional, based on client needs)
- Business card design
- Letterhead and email signature
- Presentation deck template (PowerPoint or Google Slides)
6. Brand Patterns & Icons (optional, based on client needs)
- Custom patterns or textures
- Branded icon set
7. File Formats
- PNG, JPG, SVG, and PDF versions of all assets
- Editable source files (AI, PSD, or Figma files)