By interviewing stakeholders, we get to know their goals, ambitions, and motivations to learn about the business

We use competitive analysis to see what we can learn from others

We do a task analysis with real humans, to see how they act, think and speak in their environment

In user interviews we ask questions, listen and watch

With Customer Journeys, we visualize how humans get from A to Z and uncover tasks, gains and pains

With Customer Profiles we remove all the irrelevant, outdated persona details, but see clearly what brings this human the most joy.