Double your email marketing engagement…

Brian Riback

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About this service

Summary

I specialize in creating high-impact email marketing strategies and optimized email designs that drive engagement and deliver measurable results. By combining deep industry expertise with a focus on deliverability and performance, I help businesses connect with their audience effectively. My unique approach ensures tailored solutions that align with your brand and maximize ROI.

Process

1. Initial Consultation: We start with a discovery call to understand your business goals, audience, and current email marketing challenges. This ensures a tailored approach to meet your needs.
2. Strategy Development: I craft a detailed email marketing strategy, including audience segmentation, content themes, and automation workflows to drive engagement and conversions.
3. Design and Optimization: I create optimized email designs aligned with your brand, ensuring mobile responsiveness, accessibility, and strong calls to action.
4. Implementation and Testing: I implement the strategy within your email platform, set up necessary workflows or automations, and rigorously test for deliverability and functionality.
5. Performance Review: After deployment, I analyze key metrics like open rates, click-through rates, and conversions, providing actionable insights for continuous improvement.
6. Ongoing Support: If needed, I offer continuous optimization, campaign adjustments, and strategic recommendations to keep your email marketing efforts effective.

FAQs

  • How do you ensure my email campaigns align with my brand?

    I conduct a detailed brand audit during the initial consultation to understand your voice, visual identity, and target audience. All strategies and designs are customized to reflect your unique brand values.

  • What platforms do you specialize in?

    I have extensive experience with platforms like Mailchimp, Klaviyo, ActiveCampaign, SFMC, Marketo, Zoho, and HubSpot. However, I can adapt to any email platform based on your needs.

  • How do you measure the success of an email campaign?

    Success is measured using key performance indicators (KPIs) such as open rates, click-through rates, conversions, and ROI. I provide detailed performance reports with actionable insights after each campaign.

  • Can you help with email deliverability issues?

    Yes, I specialize in email deliverability optimization, including configuring SPF, DKIM, and DMARC, as well as improving sender reputation to ensure your emails land in inboxes.

  • Do you offer ongoing email marketing support?

    Yes, I provide both one-time projects and ongoing support, including campaign management, strategy refinement, and regular performance reviews to optimize results.

What's included

  • Email Marketing Strategy

    A comprehensive, data-driven email marketing strategy tailored to your business goals. This deliverable includes audience segmentation, content planning, email design recommendations, and performance measurement frameworks. It ensures clear messaging, increased engagement, and improved ROI, all while adhering to email deliverability best practices and industry standards.

  • Optimized Email Designs

    Custom email designs optimized for maximum engagement and deliverability. Each design will be mobile-friendly, visually appealing, and aligned with your brand identity. This includes clear calls to action, effective layouts for readability, and compliance with email accessibility and industry standards.

Example projects

Labrador is dedicated to empowering your team by strategically …

Skills and tools

Email Marketer

Active Campaign

Active Campaign

Gmail

Gmail

MailChimp

MailChimp

Salesforce

Salesforce

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Email Marketing Strategy that will double your engagement...

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