This includes the primary logo design in various formats (such as vector files like .ai, .eps, or .svg, as well as high-resolution raster formats like .png or .jpg). It also includes alternative versions of the logo, such as simplified or monochrome variations.

It is a document that outlines the key elements of a brand's identity and how they should be used consistently across various media and platforms. It serves as a reference for anyone involved in creating content or materials for the brand, ensuring that all communications align with the brand's values, messaging, visual identity, and tone. Logo usage: Clear specifications on how the logo should be displayed, its size, placement, and what variations are acceptable. Color palette: Defined colors and their corresponding values (RGB, CMYK, HEX codes) to maintain consistency across different mediums. Typography: Guidelines for font selection, usage, and hierarchy to ensure readability and consistency. Visual elements: Instructions on the use of imagery, graphics, icons, and other visual elements that represent the brand. Tone of voice: Guidance on the brand's language style, including tone, voice, and messaging, to maintain a consistent brand personality. Usage across different mediums: Recommendations on how the brand should be presented in various contexts, such as print, digital, social media, etc. Brand assets: Providing access to downloadable logos, templates, and other resources to facilitate consistent branding.

These are mockups showing how the logo would appear in various real-world applications, such as business cards, letterheads, signage, or digital platforms like websites and social media profiles.