What's included

• Profile Review & Optimization

  1. Profile Information Assessment: Evaluate the accuracy, completeness, and relevance of all profile elements, including bio, profile picture, cover photo, and links (website, contact info, etc.). 2. Brand Consistency Check: Ensure that profile elements, such as logos, color schemes, and messaging, are consistent across all platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) and aligned with the overall brand identity. 3. Username & Handle Optimization: Ensure usernames and handles are consistent across platforms for easier brand recognition and searchability.

• Content Performance Analysis

  1. Content Type Analysis: Review the types of content being posted (images, videos, reels, stories, blog links, etc.) to identify which formats perform best in terms of engagement and reach. 2. Engagement Metrics: Provide a breakdown of key engagement metrics for the last 3-6 months (or more), including: -Likes -Comments -Shares -Saves -Follower Growth Rate 3. Post Frequency & Consistency: Evaluate how frequently content is being posted and whether the posting schedule is consistent and aligned with platform algorithms.

• Audience Analysis

  1. Demographic Insights: Analyze the target audience’s demographics (age, gender, location, interests) using insights from platforms like Facebook Insights, Instagram Insights, and TikTok Analytics. 2. Follower Growth Trends: Identify trends in follower growth and the types of content or campaigns that triggered spikes or drops in followers. 3. Audience Engagement Patterns: Evaluate how well the current content resonates with the target audience and suggest ways to better engage them based on audience preferences.

• Hashtag & Keyword Analysis

  1. Hashtag Performance Evaluation: Review the hashtags being used in posts to determine which ones are driving engagement and which aren’t effective. 2. Hashtag Suggestions: Provide a revised hashtag strategy, including a mix of trending and niche hashtags relevant to the brand’s industry and target audience. 3. Keyword Optimization: Analyze the keywords used in captions and post copy, providing recommendations for better SEO and discoverability.

• Competitor Analysis

  1. Competitor Benchmarking: Analyze 3-5 direct competitors’ social media accounts to compare content strategies, engagement rates, follower counts, and growth trends. 2. Best Practices Identification: Highlight effective strategies used by competitors, such as successful content formats, engagement tactics, or growth campaigns. 3. Gap Analysis: Identify areas where the audited account can differentiate itself from competitors (e.g., content types, frequency, brand voice).

• Engagement & Community Management Review

  1. Response Time Evaluation: Review how quickly the brand responds to comments, messages, and inquiries across all platforms, with recommendations to improve responsiveness. 2. Customer Service Quality: Assess the quality of engagement (e.g., tone, helpfulness) and suggest improvements in how the brand communicates with its audience. 3. Community Building: Evaluate the brand’s efforts to foster community engagement, such as through user-generated content, shout-outs, or collaborative posts, and provide suggestions to enhance this.

• Overall Audit Report

  1. Audit Summary: A detailed report summarizing the audit findings, including: -Key Strengths -Weaknesses -Opportunities -Threats (SWOT analysis) 2. Actionable Recommendations: A prioritized list of action steps to improve overall social media performance, with a timeline for implementation. 3. Growth Projections: Based on the recommended changes, provide estimated growth rates for engagement, follower count, and conversions over the next 3-6 months.

• Content Engagement Strategy

  1. Content Engagement Review: Assess the current strategy for encouraging audience interaction, such as asking questions, using polls, or running contests, and provide suggestions to boost engagement. 2. Call-to-Action (CTA) Optimization: Review the effectiveness of CTAs in captions, posts, and stories, suggesting stronger calls to action to improve user interaction and conversions.