What's included

• Brand Discovery

  A brief intro about your expectations. Also, please provide a comprehensive overview of your brand, including its values, mission, target audience, and competitive landscape. You can share this through a call or message

• Moodboard

  We will go through different ideas and inspirations for your envisioned logo—perhaps through a collaborative Pinterest board or a platform of your choice!

• Monochrome Logo Concepts

  This will include primary logo, secondary logo, and a simplified submark.

• Colour Palette Pairing

  I look for the best colour combination for your brand and apply to the logos to create the coloured version. The choice of colour is to ensure recognition and evoke the intended emotions in your target customers.

• Typography Guidelines

  Recommendations for fonts and text styles to maintain a cohesive brand identity.

• Brand Style Guide

  A comprehensive document detailing how the brand should be presented visually, including logo usage, color codes, typography, and imagery guidelines.

• Brand Pattern (Optional)

  A business can benefit from a distinctive brand pattern as it reinforces recognition and identity consistently across various touchpoints. Introducing a unique and easily identifiable pattern in branding materials allows businesses to establish a powerful visual connection with their audience, setting them apart from competitors.

• Stationery Design (Optional)

  Business card, letterhead, and other stationery designs to maintain brand consistency.

• Collateral & Merch Designs (Optional)

  Designs for any goodies or merch you want to have such as pens, notebooks, phone cases, shirts, and more!

• Mockups

  Visual representations of how the brand will appear in various contexts, such as business cards, merchandise, or digital platforms

• 5 Revisions

  While my goal is to get things right on the first attempt, that is not always the reality.