What's included

• Creative Direction

  Creative direction shapes the aesthetic and style of your brand, campaign, or project. I provide mood board inspirations covering color palette, typography, textures, and design elements to establish a cohesive visual identity that reflects your brand’s essence and connects with your audience.

• Logo Design

  Once your brand’s aesthetic is defined, I’ll design a logo that complements it. You’ll receive logo sketches, mockups, logomarks, wordmarks, and colour variations, with refinements to ensure it perfectly reflects your brand identity.

• Brand Assets

  Beyond the logo, a strong brand identity requires cohesive visual elements that enhance recognition and consistency. This includes custom brand assets such as patterns, icons, business cards, letterheads, social media templates, and other key design elements tailored to your brand. Each asset is carefully crafted to align with your visual identity, ensuring a polished and professional look across all platforms.

• Brand Guidelines

  Consistency is key to a strong brand identity. This guide ensures your visual elements are used cohesively across all platforms. It includes logo usage, spacing, and variations, along with primary and secondary colour codes for uniform branding. Typography rules, recommended fonts, and best practices for brand assets like patterns, icons, and graphic elements are also covered. With these guidelines, your brand will maintain a polished, professional, and recognizable presence everywhere it appears.