What's included

• Logo Design

  Providing multiple versions of the logo, including: - Full-color, black-and-white, and reversed versions. - Different orientations (horizontal and vertical). - Various file formats (EPS, JPG, PNG, SVG, TIFF) for different uses (print, web, etc.)

• Color Palette

  Defining a comprehensive color palette with specific color codes (Pantone, CMYK, RGB, HEX) to ensure consistency across all branding materials.

• Typography

  - Selecting and documenting a set of fonts that align with the brand's style. - Including guidelines for usage in different contexts (e.g., headings, body text)

• Imagery Style

  - Establishing guidelines for photography and illustrations that fit the brand's identity. - Including examples of correct and incorrect usage to maintain consistency.

• Brand Style Guide

  - Compiling all visual identity elements into a comprehensive style guide. - Outlining rules for logo usage, color application, typography, and imagery to ensure consistent brand expression.

• Iconography and Graphic Elements

  Providing a set of icons and other graphic elements that can be used consistently across digital and physical materials.

• Digital and Physical Collateral

  - Designing templates for digital assets such as social media headers, web banners, and email templates. - Including physical collateral like business cards, letterheads, and brochures.

• Mood Boards and Brand Visualizations

  - Creating mood boards to capture the visual direction and inspiration for the brand. - Providing brand visualizations to help clients envisage how their brand will look in real-world applications.