Strategic Content Marketing

Duy Doan

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Starting at

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About this service

Summary

I offer a strong background in content marketing with nearly three years of experience focused on creating engaging, SEO-optimized content for B2B SaaS products. My unique ability to quickly translate complex technical concepts into accessible content has led to successful campaigns and rapid growth. With a hands-on approach, I balance creativity with data-driven strategies to achieve impactful results.

Process

Step 1: Initial Consultation

We start with a conversation to understand your goals, target audience, and specific needs for the project.

Step 2: Research and Planning

I conduct thorough research on industry trends, competitors, and keywords to inform the content strategy. This includes developing a content calendar and outlining key topics.

Step 3: Content Creation

I write high-quality, engaging content tailored to your audience, ensuring it is SEO-optimized and aligned with your brand voice.

Step 4: Review and Feedback

The content is shared with you for review. I welcome your feedback and make the necessary adjustments to ensure it meets your expectations.

Step 5: Finalization

Once approved, I finalize the content, incorporating any last-minute changes and ensuring it is polished and ready for publication.

Step 6: Publishing and Promotion

I assist with the publishing process, optimizing content for your platforms, and developing a promotion strategy to maximize reach.

Step 7: Performance Analysis

After publication, I monitor the content’s performance using analytics tools, providing insights and recommendations for future improvements.

Step 8: Ongoing Optimization

Based on performance data, I suggest updates or additional content to keep your strategy effective and aligned with your goals.

What's included

Content Planning
I will create a strategic content plan that keeps your audience engaged and your brand consistent. I’ll help you map out a content calendar, brainstorm ideas tailored to your goals, and ensure every piece of content fits seamlessly into your overall strategy. Together, we’ll keep your content organized, timely, and effective in reaching your target audience.
SEO optimized blogs
Get well-crafted, engaging blog posts that not only captivate your readers but also rank high on search engines. Each blog will be tailored with targeted keywords, thoughtful meta descriptions, and smart internal and external links. I'll make sure your content is easy to read and search engine-friendly, helping to drive more organic traffic and match with what your target audience is looking for.
LinkedIn Posts
I will help enhance your LinkedIn presence with posts that truly connect with your audience. I'll create engaging updates, articles, and announcements that showcase your brand's voice and expertise. Each post will be designed to spark engagement and boost your visibility, helping you grow your network.
SEO Focused Content Briefings
I'll provide you with SEO-focused guidelines, including targeted keywords, topic outlines, and key points to cover. These briefings will help ensure your content is optimized for search engines and engaging for your audience, making it easier to create high-ranking, valuable content.
Conversion Focused Landing Pages
I’ll design engaging, user-friendly pages that clearly communicate your value and drive action based on the industry's best practices. Each landing page will be optimized for conversion, featuring compelling headlines, persuasive calls to action, and a strategic layout to ensure your visitor turns into a lead.

Skills and tools

UX Copywriter

Content Writer

SEO Writer