The Ultimate Brand Identity Kit

Hafiya Moulana

(0)

Starting at

2,750

About this service

Summary

I offer a comprehensive Brand Identity Package that includes everything from mood boards and color palettes to a complete logo suite and brand guidelines. What sets me apart is my tailored approach, ensuring each element reflects your unique vision and personality, while providing cohesive and impactful branding. With a focus on creativity and attention to detail, I empower businesses to confidently express their identity and connect with their audience.

Process

1. Initial Consultation

We start with a discovery meeting to discuss your brand's vision, goals, and target audience. This helps us align on expectations and understand your unique identity.

2. Creative Brief

I’ll create a detailed creative brief that summarizes our discussions, outlining key points such as your brand's mission, values, and desired aesthetics. This serves as the foundation for the project.

3. Mood Board Creation

I will design two distinct mood boards that visually represent different design directions for your brand. These boards will include images, colors, and typography to help convey the overall feel.

4. Mood Board Selection

You’ll review the mood boards and select one to move forward with. I’ll refine the chosen board based on your feedback, ensuring it captures your brand’s essence.

5. Color Palette Development

Based on the selected mood board, I’ll create two color palettes for your consideration. You’ll choose one final palette that aligns with your vision.

6. Logo Design

I will develop a logo suite that includes a primary logo, secondary logo, and submark logo. You'll receive drafts for review and feedback, leading to the final logo designs.

7. Typography Pairing

I will recommend font pairings that complement your brand identity, providing options for headings, body text, and accents based on the chosen design direction.

8. Brand Icon & Pattern Creation

I’ll design a unique brand icon and a custom brand pattern (or collateral of your choice) that further enhances your visual identity.

9. Brand Photography Selection

I will curate a collection of stock photography that resonates with your brand style and messaging.

10. Mockups Presentation

You’ll receive visual mockups showcasing how your logo and branding elements will look in real-life applications, helping you visualize your brand in action.

11. Brand Guidelines Development

I will compile a comprehensive brand guidelines PDF detailing how to use your branding elements, ensuring consistency across all platforms and materials.

12. Final Review and Delivery

We’ll conduct a final review of all deliverables, incorporating any last-minute adjustments. Once approved, you’ll receive all files and documentation needed to launch your brand.

13. Follow-Up

After project completion, I’ll check in to ensure you have everything you need and to offer any further assistance as you implement your new branding.

What's included

Creative Direction
2 Mood Boards: Two distinct mood boards to choose from, showcasing different design directions for your brand - 1 final
Color Palette
2 Colour Palettes: Two curated colour palettes that align with your brand’s personality - 1 final
Logo Suite
Primary Logo: The main logo design that represents your brand. Secondary Logo: An alternative logo that can be used in different contexts. Submark Logo: A simplified version of your logo for smaller applications or icons.
Typography
Font Pairing: Recommended font pairings that complement your brand’s identity, including suggestions for headings, body text, and accents.
Brand Icon
1 Brand Icon: A unique icon that represents your brand, which can be used alongside your logo or independently.
Brand Pattern
Custom Brand Pattern: A distinctive pattern designed to enhance your brand’s visual identity. Alternatively, a choice of collateral such as textures or graphic elements.
Brand Photography
Stock Photography Collection: A curated selection of stock photography that aligns with your brand’s style and messaging.
Mockups
Logo Mockups: Visual representations showing how your logo and branding elements will look in real-life applications (e.g., business cards, merchandise, signage).
Brand Guidelines PDF
Comprehensive Brand Guidelines: A detailed PDF that outlines how to use your branding elements, including logo usage, color codes, typography specifications, and layout guidelines.