What's included

• Creative Direction

  2 Mood Boards: Two distinct mood boards to choose from, showcasing different design directions for your brand - 1 final

• Color Palette

  2 Colour Palettes: Two curated colour palettes that align with your brand’s personality - 1 final

• Logo Suite

  Primary Logo: The main logo design that represents your brand. Secondary Logo: An alternative logo that can be used in different contexts. Submark Logo: A simplified version of your logo for smaller applications or icons.

• Typography

  Font Pairing: Recommended font pairings that complement your brand’s identity, including suggestions for headings, body text, and accents.

• Brand Icon

  1 Brand Icon: A unique icon that represents your brand, which can be used alongside your logo or independently.

• Brand Pattern

  Custom Brand Pattern: A distinctive pattern designed to enhance your brand’s visual identity. Alternatively, a choice of collateral such as textures or graphic elements.

• Brand Photography

  Stock Photography Collection: A curated selection of stock photography that aligns with your brand’s style and messaging.

• Mockups

  Logo Mockups: Visual representations showing how your logo and branding elements will look in real-life applications (e.g., business cards, merchandise, signage).

• Brand Guidelines PDF

  Comprehensive Brand Guidelines: A detailed PDF that outlines how to use your branding elements, including logo usage, color codes, typography specifications, and layout guidelines.