1. Campaign Strategy and Plan: This is the initial document outlining the overall strategy, objectives, target audience, budget allocation, and campaign timeline.
2. Keyword Research: A list of relevant keywords and phrases that will be used in the ad campaign. This may include keyword suggestions, search volume data, and estimated costs per click (CPC).
3. Ad Copy: The actual text for your Google Ads, including headlines, descriptions, and any additional ad extensions. These should be compelling and relevant to your products or services.
4. Ad Creative Assets: If you're running display or video ads, you'll receive the creative assets such as images, videos, or HTML5 banners designed for the campaign.
5. Ad Placement Recommendations: For display campaigns, you might receive recommendations for websites and placements where your ads will appear.
6. Budget and Bid Strategy: A breakdown of how the budget will be allocated across campaigns, ad groups, and keywords, as well as the bidding strategy (manual or automated bidding).
7. Conversion Tracking Setup: Assistance with setting up conversion tracking to measure the effectiveness of the ads in terms of leads, sales, or other desired actions.
8. Ad Schedule: If applicable, the schedule for when your ads will be displayed, including specific days and times.
9. Negative Keyword List: A list of keywords that should trigger your ads to not be shown, helping to reduce irrelevant clicks.
10. Monthly Reports: Regular reports showing key performance metrics such as clicks, impressions, click-through rate (CTR), conversion rates, and return on ad spend (ROAS).
11. Optimization Recommendations: Based on performance data, you'll receive recommendations for optimizing your campaigns to improve results.
12. Billing and Invoices: Information regarding ad spend, billing details, and invoices.
13. Access to Google Ads Account: You should have access to your Google Ads account to view campaign performance and make changes if desired.
14. Ad Performance Insights: Interpretation of the data and insights into what's working well and what can be improved.
15. Ad Compliance: Ensure that ads comply with Google's advertising policies to prevent issues or disapprovals.
16. Campaign Adjustments: Ongoing adjustments to the campaign as needed, including keyword additions, ad copy revisions, and bidding strategy changes.
17. Ad Testing Results: Information on A/B tests or ad experiments to determine which ad variations are performing best.