The time and effort required to complete a design brief, as well as what content the design brief will have, will depend on the client you are working with.

This step requires you to find out more about the industry your client is in. Consider the historical perspective of your client and their industry, and look at emerging trends in the marketplace. This is also a good time to do your visual research, which may involve reviewing the logo designs of your client’s competitors.

Once you have done your research, you can get on to the fun part of the logo design process. Let your ideas run free and get them down on paper. This is the step in which every designer will have his/her own way of doing things.

Step back from your work, take a break, and look at it later or even the next day. If you have come up with a lot of logo design concepts, focus on the stronger ones and discard the weak ones. Make changes and let the designs develop; now is a great time to get feedback from colleagues and other designers, and possibly even from your client.

Once you have finalized your designs, it’s time for a formal presentation to your client. They may have asked for a variety of logos to choose from, but this step, in my experience, generally works better if you keep the amount of logo design concepts you present to a minimum.