Brand Identity design

Maheli Minoda

(0)

Starting at

850

About this service

Summary

I offer a comprehensive suite of brand identity deliverables designed to establish and reinforce your brand's presence both offline and online. Our services include everything from strategic brand positioning and bespoke logo design to a complete style guide and digital assets, ensuring consistency across all platforms. Unique to my approach is the integration of cutting-edge strategies with deep industry insights, tailoring every element specifically to align with your vision and goals, ensuring your brand not only stands out but is positioned for sustainable success.

Process

STEP 1 - Discovery Session

( Understand the client's business, goals, values, and target audience.)

This session will consist of interviews, questionnaires, and market research to gather comprehensive insights.

STEP 2 - Brand Strategy Development

Developing the brand essence, mission, vision, and positioning statements that will guide all future branding efforts.

STEP 3 - Conceptualization

Creation of the initial design concepts based on the brand strategy.

( Sketching and prototype various logo designs, color palettes, and typography options. )

STEP 4 - Design Refinement

Refine concepts into final designs based on client feedback.

Activities: Finalize the logo design, establish the color scheme, and select the primary and secondary fonts.

STEP 5 - Brand Style Guide Creation

Compile the design choices into a comprehensive brand style guide.

process of Documenting the usage guidelines for the logo, color palette, typography, and other visual elements.

STEP 6 - Collateral Production

Application of the the brand identity to business essentials.

Includes Design business cards, stationery, and, if applicable, packaging.

STEP 7 - Digital Assets Development

Extending the brand identity to the digital realm.

Design and development of the social media kits, and ensure all digital platforms are aligned with the new brand identity.

At each step of the process, I will incorporate your feedback and make necessary adjustments to ensure the final deliverables align perfectly with your brand’s vision.

What's included

Brand Strategy
Includes: Brand essence, mission statement, vision statement, core values, and brand personality. This foundational document outlines the brand’s positioning, voice, target audience, and key messages. It serves as a strategic roadmap for all branding efforts, ensuring consistency and relevance.
Logo Design
includes: logo variations Main logo, logo variations, and a usage guideline specifying how and where the logo can be used.
Color Palette
Includes: Primary and secondary colors with specific color values (e.g., RGB, CMYK, Pantone, Hex). A defined set of colors that represent the brand visually. These are used consistently across all branding materials to ensure recognizability and to evoke the desired emotional response.
Typography
Includes: Primary and secondary typefaces, web fonts, and guidelines on usage (e.g., for headlines, body text). Specifies the typefaces and fonts used across the brand’s communications. Proper typography enhances readability and conveys the brand’s character.
Brand Style Guide
Guidelines on logo usage, color palette, typography, imagery, and other visual elements, along with dos and don'ts.
Stationery Design
Business cards, Letter head, File folder etc...
Social Media Kit
Includes: Profile images, cover photos, and social media post template that adhere to the brand’s visual guidelines.
Packaging Design
Designs for boxes, labels, and bags that align with the brand’s identity.