What's included

• Conversion Tracking

  ► Conversion Tracking - Is this set up properly? Are you optimizing for the lowest action in the marketing funnel? For example, phone calls with a duration or form submissions?

• Landing Page

  ► Landing Page - is your landing page truly optimized for conversion? Are CTA's clear and above the fold? Does the content of the page align with keywords you're bidding on? Does it give visitors the information they want?

• Bidding Strategy

  ► Bidding Strategy - Are you leveraging a conversion-based bidding strategy? Generally with the right tracking in place, target-cost-per-acquisition (TCPA) is best for lead generation.

• Campaign Structure & Ad Scores

  ► Campaign Structure - are all of your ad scores "Good" or "Excellent"?

• Location Targeting

  ► Location Targeting - Are your locations set to "presence" or "interest"? If targeting your service area, is that made clear to customers on your landing page?

• Ad Copy

  ► Ad Copy - Do your ads stand out? Do they speak to your target audience effectively?

• Extensions

  ► Ad Extensions - Are you leveraging all appropriate ad extensions effectively

• Negative Keywords

  ► Negative Keywords - What search terms are your keywords actually generating? Is there low quality traffic that can be removed with negative keywords?

• Brand Vs Generic Allocations

  ► Brand vs Generic Keywords - How much are you spending on brand? Can you upload a list of your existing costumers to prevent existing customers from seeing and clicking your brand ad? (Not available in healthcare)

• Audience Targeting

  ► Google Display Audience Targeting - Are you structuring your campaigns in a way that makes it easy to identify low-performing audiences? Are you leveraging custom audiences, such as keyword-based audience