From idea to launch: complete brandingJoel Derksen
When others tell you "simplicity", instead demand clarity.
Start with what’s true, embrace your own beautiful entanglements, and you’ll unlock the kind of power and potential that nobody else can match.
Together, we will create space for you to explore your brand's true vision, it's contradictions, and the beauty that comes when you understand the market - and play to win with strategy, not trends.
What's included
Strategy & Positioning
Using who you are today, the market shifts, and your company culture to help define & redefine who you are.
Activities include: Competitive analysis, semiotic review, stakeholder interviews, trend reporting, and whatever else we need.
You get: A presentation defining opportunity areas, alongside your positioning in the market.
Moodboards & master art direction
Translating strategy into art, developing the cues that will define strategic success for your brand.
You get: 2 moodboards to choose from that define the strategic cues of your look.
Logo
The cornerstone of any brand identity.
You get: Your logo + any additional sub-logos (makers marks, symbols, monograms etc).
Graphic system development
Building your brand world with a tested and repeatable, lush and living graphic system including type, colour, fonts, photography or illustration direction.
You get: the foundations of your brand guideline booklet
Rollout
5-10 simple to moderately involved pieces of branding that you need to get rolling and launched.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Creative Director
Service provided by
Joel Derksen Rotterdam, Netherlands
From idea to launch: complete brandingJoel Derksen
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Creative Director
When others tell you "simplicity", instead demand clarity.
Start with what’s true, embrace your own beautiful entanglements, and you’ll unlock the kind of power and potential that nobody else can match.
Together, we will create space for you to explore your brand's true vision, it's contradictions, and the beauty that comes when you understand the market - and play to win with strategy, not trends.
What's included
Strategy & Positioning
Using who you are today, the market shifts, and your company culture to help define & redefine who you are.
Activities include: Competitive analysis, semiotic review, stakeholder interviews, trend reporting, and whatever else we need.
You get: A presentation defining opportunity areas, alongside your positioning in the market.
Moodboards & master art direction
Translating strategy into art, developing the cues that will define strategic success for your brand.
You get: 2 moodboards to choose from that define the strategic cues of your look.
Logo
The cornerstone of any brand identity.
You get: Your logo + any additional sub-logos (makers marks, symbols, monograms etc).
Graphic system development
Building your brand world with a tested and repeatable, lush and living graphic system including type, colour, fonts, photography or illustration direction.
You get: the foundations of your brand guideline booklet
Rollout
5-10 simple to moderately involved pieces of branding that you need to get rolling and launched.
Contact for pricing