What's included

• Strategy & Positioning

  Using who you are today, the market shifts, and your company culture to help define & redefine who you are. Activities include: Competitive analysis, semiotic review, stakeholder interviews, trend reporting, and whatever else we need. You get: A presentation defining opportunity areas, alongside your positioning in the market.

• Moodboards & master art direction

  Translating strategy into art, developing the cues that will define strategic success for your brand. You get: 2 moodboards to choose from that define the strategic cues of your look.

• Logo

  The cornerstone of any brand identity. You get: Your logo + any additional sub-logos (makers marks, symbols, monograms etc).

• Graphic system development

  Building your brand world with a tested and repeatable, lush and living graphic system including type, colour, fonts, photography or illustration direction. You get: the foundations of your brand guideline booklet

• Rollout

  5-10 simple to moderately involved pieces of branding that you need to get rolling and launched.