“Tactics without strategy is the noise before defeat.” - Sun Tzu, The Art of War

When attempting to promote a business, you can follow one of two paths:

Jump right to tactics and keep punching in the dark in the hope of hitting the right spot.

Reach your business goals with less hustle and spending by starting with a clear strategy.

One of the biggest mistakes business owners and some marketers make is starting directly with marketing tactics, like ads or social media marketing, without a clear strategy. This ultimately leads to a constant hit-and-miss game, more testing spending than it should be, and a long bumpy road ahead.

I’m leveraging my 22 years of experience working with multinational brands, such as Samsung and LG, to help you craft a comprehensive and effective marketing strategy tailored to your business that includes:

Objectives and KPIs

Situation Analysis: market research, marketing audit, competitor analysis, and SWOT analysis

Target Audience and Persona: who are they and how do they connect with your brand

Buyer Journey Mapping and Sales Funnel

Content Strategy

Channel Strategy

Advertising Strategy

SEO Recommendations