Editorial Branding for News Publications: Magazine, Newsletters

pro

Álvaro Carrilho

(0)

Starting at

/hr

About this service

Summary

Your editorial contents deserve a well-designed, impactful, and memorable style. This is how you're going to engage with your community.

By investing in a strong editorial brand, you can:

Increase readership by up to 40%

Enhance brand recognition and recall

Drive more traffic to your website and social media channels

Grow your subscribers list

Attract high-quality advertisers and sponsors

Cultivate a network of key opinion leaders and specialists of your field of expertise

Set the tone, topics, and agenda of your niche

Let me guide you into this journey, whether you're a publisher, a non-profit or an organization who needs to convey content regularly.

Process

1 - Send the Guided Brief

This tool will help us uncover the perfect editorial branding concept for your news publication that resonates with your target audience.

2 - Brief analysis, content plan and if need it follow-up questions (half day)

Let's review your briefing information to ignite the creative spark and bring your publication to life!

3 - Presentation Layouts and concepts

Unleashing Creativity with mockups:… Ta-da! the big Reveal

2 Concepts for Nameplate/Masterheads Designs

2 Layout concepts and variations for the articles / featured stories

4 - Direct, refine and perfect

Let's crown the winning concept and set the stage for a stunning publication

6 - Finalize and deliver Templates and guides

We'll review the final design, make any necessary adjustments, and prepare the indesign template with the fully formatted master pages, typographical styles and grid systems.

FAQs

> About Reviews, Calls, and Meetings:
We'll communicate through two main channels: 1. Formal Communication: For administrative tasks, document exchange, and revisions, we'll use email, contra.com message tool. 2. Informal Communication: For quick questions, clarifications, and creative discussions, we can use Whatsapp.
> My experience working with clients from different cultures and time zones:
Having collaborated with clients from diverse backgrounds, including Macau (China) and Africa (Angola), I've developed a keen understanding of cultural nuances. To bridge language barriers, I effectively utilize English, particularly when discussing technical aspects. Visual aids and examples are also helpful in clarifying complex concepts. Regarding time zone differences, I'm flexible and can accommodate early morning or late evening meetings to ensure effective communication.
> How does the designer handle feedback and revisions?
Your vision for the publication is paramount. I understand that feedback can sometimes be varied, and additional revisions may be necessary. Whether it's a minor tweak or a major overhaul, I'm committed to working closely with you to ensure the final product meets your expectations. Additional reviews can be accommodated, with additional fees for significant changes.
> How does the review and approval process work?
I prefer reviewing designs using PDF comments. This allows for precise feedback by clicking on specific areas of the design and adding comments. If you're unfamiliar with this method, you can simply write your feedback or take a photo of a paper sketch with your desired changes.
> If I don't like the initial proposal?
A well-defined brief is crucial for a successful project. By sharing your vision, including references to visual styles you admire, we can ensure that the design aligns with your expectations. If the initial proposal doesn't quite match your vision, we can refine it based on your feedback.
> Regarding copyrights and royalties
I'll ask you to mention my name in the copyrights section as a designer. No additional fees for royalties will be incurred.

What's included

Creative: ONE GUIDED BRIEFING
Let me ask you some relevant information to support the creative process.
Creative: 2 CONCEPTS (for each one of the concepts)
Cover and article master page (with some layout variations).
Creative: 2 REVISIONS (of the chosen concept)
With your feedback I’ll adjust accordingly.
Technical: WORKFLOW DEMO (Loom Video):
Typographic Styles, Master Pages, and Layout formatting.
Technical: CREATIVE OUTCOME (Indesign Template File)
Ready to import content.

Example projects