Brand Strategy & Identity Services
Starting at
$
1,000
About this service
Summary
What's included
Brand Identity Development
I work closely with you to define your brand's core elements, including logo, color palette, typography, and visual style. The result is a holistic brand identity that communicates your message effectively across all platforms and resonates with your target audience.
Logo
Craft a memorable logo that encapsulates your brand's essence. I create a unique and visually striking logo that embodies your values, allowing you to establish a strong visual identity that is instantly recognizable.
Typography
Select and pair typography that complements your brand's character and message. I help you choose fonts that align with your identity, ensuring readability and consistency in various media, from print to digital.
Colour Palette
Develop a harmonious color palette that reflects your brand's personality and values. I curate a range of colors that evoke the desired emotions and resonate with your target audience, ensuring consistency and cohesion across all your visual materials.
Iconography
Enhance your brand's visual language with a set of custom-designed icons that align with your brand's aesthetics. These icons provide a unified and recognizable visual representation of key concepts, making your communication more engaging and user-friendly.
Brand Guidelines Creation
Establish a comprehensive framework for your brand's visual and messaging elements with a professionally crafted brand guidelines document. This document outlines proper logo usage, color palettes, typography choices, and more, ensuring that your brand's identity remains consistent across all touchpoints.
Social Media Content Templates
Optimize your social media strategy with custom-designed templates that make content creation efficient and visually appealing. These templates encompass post designs, stories, and cover images for various platforms, ensuring your social media presence stands out while maintaining brand consistency.
Digital Collateral Templates
Elevate your online presence with thoughtfully designed digital collateral templates. From email signatures and presentations to digital ads and e-books, these templates maintain your brand's visual identity across various digital platforms, enhancing your professionalism and engagement.
Physical Collateral Templates
Empower your marketing efforts with professionally designed physical collateral templates. These include brochures, flyers, business cards, and other print materials. I create templates that align with your brand identity, ensuring consistency and making it easy to produce cohesive, high-quality materials for various purposes.
Tagline and Slogan Creation Help (Optional)
Elevate your brand's voice with a memorable tagline or slogan. I collaborate with you to distill your core values, offerings, and unique selling points into a concise and impactful phrase that encapsulates your brand's identity. This creative touch adds a memorable element to your brand that resonates with your audience.
Brand Messaging and Positioning Help (Optional)
Craft a compelling narrative that defines your brand's essence and resonates with your target audience. Through strategic analysis and creative insights, I assist in developing a clear and cohesive brand message that positions your business uniquely within the market, allowing you to communicate your value and mission effectively.
Example projects
Duration
2 to 4 weeks
Skills and tools
Brand Designer
Visual Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
Notion