What's included

• Brand interpretation

  Brand interpretation & exploration to understand the identity of the brand and its goals deeply. Along with client meetings, a customised branding questionnaire goes a long way to understand it well in the way the client perceives it to be

• Brand Strategy

  The brand strategy includes a set of strategic components that capture the essence of who & what the brand is. Every touchpoint of that should be anchored is distilled down into compact words, phrases, and personas. These elements help us stay focused and grounded and serve to define our ideal reputation.

• Visual design guidelines

  The visual guidelines outline the core assets of the brand identity and strategy to serve as direction and a resource, offering visual and verbal components, as well as guidance for creating strong, recognizable, and effective communications.