Branding Package by Mary Kate McClaranBranding Package by Mary Kate McClaran

Branding Package

Mary Kate McClaran

Starting at

2,000

About this service

Summary

This package is for new business owners ready to build their brand from the ground up or established business owners who feel their current branding doesn’t quite match where they’re at. After a discovery call and a deep-dive questionnaire, I’ll create a custom strategy to bring the brand’s true essence to life. From mood boards and color palettes to logo designs, everything will be crafted to reflect the heart of the business. The result? A brand identity that feels real, aligned, and totally authentic.

Deliverables

Brand Discovery Questionnaire

A deep-dive form designed to uncover your brand’s personality, purpose, and goals. Your answers guide the creative direction so your branding feels 100% you.

Creative Direction Mood Board

A curated mood board and visual strategy deck that outlines your overall brand vibe. Includes suggested logo styles, typography direction, and inspiration to set the tone for your brand.

Color Palette

A cohesive color system tailored to your brand, complete with HEX, RGB, and CMYK codes for consistency across digital and print.

Logo Suite

A full set of custom brand marks, including: - Primary Logo - Secondary Logo(s) - Submark(s) You’ll have versatile options for every platform, from your website to packaging to Instagram highlights.

Typography

A set of font pairings for headings, subheadings, and body text. Includes links to font licenses (paid or free, depending on selection).

Mockups

Visuals that show your brand in the wild. Some examples are packaging, business cards, social media graphics, signage, or whatever fits your business.

Brand Guidelines PDF

Your brand bible. This document breaks down how to use your logos, colors, and type correctly so your brand always shows up polished and consistent, no matter where it appears.

What's included

Brand Discovery Questionnaire
A deep-dive form designed to uncover your brand’s personality, purpose, and goals. Your answers guide the creative direction so your branding feels 100% you.
Creative Direction Mood Board
A curated mood board and visual strategy deck that outlines your overall brand vibe. Includes suggested logo styles, typography direction, and inspiration to set the tone for your brand.
Color Palette
A cohesive color system tailored to your brand, complete with HEX, RGB, and CMYK codes for consistency across digital and print.
Logo Suite
A full set of custom brand marks, including: - Primary Logo - Secondary Logo(s) - Submark(s) You’ll have versatile options for every platform, from your website to packaging to Instagram highlights.
Typography
A set of font pairings for headings, subheadings, and body text. Includes links to font licenses (paid or free, depending on selection).
Mockups
Visuals that show your brand in the wild. Some examples are packaging, business cards, social media graphics, signage, or whatever fits your business.
Brand Guidelines PDF
Your brand bible. This document breaks down how to use your logos, colors, and type correctly so your brand always shows up polished and consistent, no matter where it appears.

Example projects

Nori + Saké Branding

Cow Poke Tattoo Branding

The 512 Coffee Cruise Branding

Recommendations

(5.0)

Baylee Eliasson • 1948 Productions

Client • Apr 17, 2025

Recommended

Mary Kate helped me create branding for my videography business! I threw some ideas I had in mind and the vibe I was going for and she nailed it. I love everything she created for me, from colors to font to design. If you’re looking to take your business to the next level talk to Mary Kate!!

Duration

2 weeks

Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Squarespace