Core Brand Essentials ✨

Zorana Stevanovic

(0)

Starting at

$

890

About this service

Summary

Who is this for? 🤔
If you’re just starting out, need a logo refresh, or are on a tight budget, this package is perfect for you. Designed for startups, side projects, and small businesses, it gives you all the essential elements to build or update your brand without a major investment.
This package includes a logo suite, color palette, typography pairings, brand guidelines, and two weeks of support. Everything you need to make your brand look polished and professional.

Process

How will this work? ✏️
Discovery Phase - We'll start with a simple questionnaire to help me understand your brand and vision.
Concept Development - Using your answers, I'll create three initial concepts from which you can choose one and deliver them within 3-5 business days.
Refinement - Once you choose a concept, we'll refine it together with up to 2 rounds of revisions. * Refinements apply to the logo design suite, color system, and typography system.
Finalization - After finalizing the design, I'll provide all necessary logo formats (AI, SVG, PDF, PNG, JPG) and a style guide that includes alternative versions, colors, and fonts.
*NOTE: if you're looking for something specific that's not listed here, don't hesitate to reach out. We'll find a solution that works for you. 💡

FAQs

  • Will 2 rounds of revisions be enough?

    Absolutely! Two rounds of revisions typically cover most adjustments. If you find you need more, we can discuss adding extra revisions to your package for a small fee.

  • Will that be enough design concepts?

    Definitely! My goal is to provide you with a range of design options to choose from. The concepts are crafted to offer diversity, ensuring you find the perfect fit for your brand.

  • How long does the design process usually take?

    The design process typically spans from 2 to 3 weeks. The duration may vary depending on project complexity, the number of revisions, and client feedback. We strive to accommodate your timeline while ensuring quality results.

  • We live in different time zones, will this be a problem?

    Not at all! Communication is flexible, and we can easily coordinate through messages. You can provide feedback at your convenience, and I'll respond promptly. Your location won't restrict our ability to collaborate effectively.

What's included

  • Discovery Questionnaire

    A questionnaire to help me understand your brand's creative direction and visual representation.

  • Logo Design Suite

    Includes - primary logo, secondary logo, and submark/icon - ready for versatile applications.

  • Color System

    A curated set of brand colors in different color spaces for both print and digital use (HEX, RGB & CMYK).

  • Typography System

    A selection of fonts that align with and enhance your brand's personality. Options include free or paid fonts, based on your preference. *Note: Paid fonts are the client's responsibility.

  • Brand Guideline Document

    A PDF outlining everything you need to know on how to use your new branding. Includes logo usage guidelines, color codes, font pairings, and usage examples to see your logo in action.

  • Ready-to-Use High-Quality Files

    All design elements in various formats for immediate use in digital and print, including both vector and raster options.

  • Revision Rounds

    Includes up to 2 revision rounds for the logo design suite, color system, and typography system. Other deliverables are not eligible for revisions.

  • 2-Week Support Period

    2 weeks post-delivery support, just in case. If you need minor adjustments or have any usage questions, I'm here for you.

Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma
Notion

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