1. Account Audit & Strategy Development
✔️ Comprehensive Account Audit – Identify inefficiencies, wasted spend, and growth opportunities.
✔️ Competitive Analysis – Benchmark against competitors and refine strategy.
✔️ Customized SEM Strategy – Align campaigns with business goals for maximum ROI.
2. Campaign Setup & Optimization
✔️ New Campaign Creation – Build high-performing Search, Display, Shopping, Video, and Performance Max campaigns.
✔️ Keyword Research & Selection – Identify high-intent keywords for better targeting.
✔️ Ad Copywriting & A/B Testing – Craft compelling, conversion-focused ad copy.
✔️ Ad Extensions Setup – Implement sitelinks, callouts, and structured snippets for enhanced visibility.
✔️ Audience Targeting & Bid Strategy – Optimize audience segmentation and bidding models for efficiency.
3. Performance Monitoring & Optimization
✔️ Ongoing Campaign Management – Adjust bids, budgets, and targeting for optimal performance.
✔️ Quality Score & Ad Rank Optimization – Improve ad relevance and reduce cost-per-click (CPC).
✔️ Negative Keyword Management – Minimize wasted spend and improve targeting.
✔️ Conversion Tracking Setup – Ensure accurate tracking of leads, sales, and other key actions.
4. Reporting & Insights
✔️ Custom Performance Reports – Deliver clear insights with key metrics and growth trends.
✔️ ROI & CPA Analysis – Evaluate campaign effectiveness and recommend improvements.
✔️ Strategic Recommendations – Provide ongoing insights to scale and optimize performance.