What's included

• Project Timeline

  Before we formally kick off any work on the strategy, I’ll share proposed timelines for alignment and transparency. This will include a snapshot of each phase of the project including audits, research, touch bases, etc.

• Strategy Development

  This strategy will be linked to the brand campaign or business goals. After having an understanding of the full marketing campaign we'll collaborate to create a full social media strategy that supports those goals.

• Creative Thought Starters

  Strategies are often steeped in theoretical thinking so it’s good to anchor this with more practical touch points. That’s where creative comes in. What could a real life example be when pulling inspiration from all that we’ve mapped out in the strategy? These thought starters could vary based on your needs. If you need big thinking, we’ll have a few experiential thought starters. If you’re focused on digital, we’ll lean into social and/or influencer marketing prompts.

• Touch Bases

  There is no one right way to build a strategy. With you being much closer to the business and/or project you’re seeking strategic help for, I propose up to 3 touch bases throughout the lifespan of the project. This ensures that the process is more collaborative, I have all pertinent information, and you get in-real-time updates on the project’s status. This will also help reduce the potential need for ‘major’ revisions once a strategy is submitted for final approval.

• Final Documents

  Once approval is given, I will deliver the final strategy. Let’s discuss which presentation format (ie Pitch, Google Sheets, etc) you prefer and we can determine how to best ensure you have an editable version you can own. I’ll also include one Google Doc that will outline any links to research, quotes, or data used. It will also have a straightforward, text-driven strategy breakdown.