Branding Package

Paula Coderch

(0)

Starting at

/hr

About this service

Summary

What I offer to the project is:

Comprehensive Research: Understanding the market and audience is key, and I enjoy digging deep to uncover insights that inform the branding process.

Visual cohesiveness: I love creating visuals that are not only eye-catching but also tell a compelling story.

Process

I generally follow a three-phase approach: Discovery, Design, and Implementation. I'll start by immersing myself in your brand's current vibe and objectives, ensuring I understand your unique position. Next, I'll develop a cohesive visual that truly represents your brand's essence. Finally, I'll manage a smooth and effective rollout across all channels and prepare all the deliverables agreed upon.

Throughout the process, I'll schedule regular meetings to keep you in the loop and ensure the project aligns with your expectations. This way, I can make any necessary adjustments along the way.

Naturally, every project has its unique aspects, so I'll customize the plan to suit the specific needs and nuances of your brand.

What's included

Colour Palette
A colour palette is a set of key colors your brand uses across all visual communications, such as your logo, website, social media, brochures, and advertisements.
Logotype
A logo is an easily recognizable graphic symbol that identifies a company. It’s generally a combination of typographies, graphics/symbols, and colors.
Typography
Express your brand’s personality and increase the overall coherence of its visual communications.
Art Direction
Images that represent your brand’s identity, such as photographs, illustrations, icons, videos, 3D assets or mixed images like collages.
Layout
Layout refers to the placement of graphic elements within a specific communication material. For example, where a logo should be placed, how big the fonts should be, or how much white space should be available on the design.
Packaging
If your brand sells physical products, it’s essential to consider how it is delivered through packaging design.

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer