What's included

• Colour Palette

  A colour palette is a set of key colors your brand uses across all visual communications, such as your logo, website, social media, brochures, and advertisements.

• Logotype

  A logo is an easily recognizable graphic symbol that identifies a company. It’s generally a combination of typographies, graphics/symbols, and colors.

• Typography

  Express your brand’s personality and increase the overall coherence of its visual communications.

• Art Direction

  Images that represent your brand’s identity, such as photographs, illustrations, icons, videos, 3D assets or mixed images like collages.

• Layout

  Layout refers to the placement of graphic elements within a specific communication material. For example, where a logo should be placed, how big the fonts should be, or how much white space should be available on the design.

• Packaging

  If your brand sells physical products, it’s essential to consider how it is delivered through packaging design.