IceCartel asked for ads that would stand out in a crowded jewelry feed and scale on Meta without sacrificing brand polish. I handled creative direction, static ad design, and all photo post-production.

Each asset was built for speed in the scroll and clarity at a glance: strong hierarchy, clean contrast, and message blocks that highlight value, social proof, and urgency. I produced multiple creative angles for cold and warm audiences, then tightened typography, spacing, and focal depth so the product is always the hero