Art Direction and Design for your Video/Animation Ad.

Pro

Guilherme Carneiro

Starting at

/hr

About this service

Summary

I offer a range of multidisciplinary skills that allow me to create diverse styles, illustrations, and design approaches, tailoring each project to its unique needs. With 10 years of experience working across various industries, from health companies to sports and entertainment, I bring the expertise to ensure a cohesive and impactful final result across many different types of briefs.

Process

First Step: Briefing – Understand the client’s needs. For a video project, I’ll need a script and/or rough storyboard to fully envision the project, plan out the required assets, and gauge its complexity.

Second Step: I presented two visual approaches for the mood boards, defining key visual elements needed in the video such as color, graphic elements, layout, and style. The client needs to approve one of the approaches before we proceed to the next phase.

Third Step: Full Development – Complete the development of all boards needed in the video, designing each scene from start to finish. At the end of this phase, we will be able to see visually the entire video.

Fourth Step: Revisions & Variations – Incorporate feedback and adjust the design as needed.

What's included

Moodboards for a 1-minute video
Creation of 4 mood boards/style frames for a video or animation. These frames allow the client to visualize the video's aesthetic and how it will look once production is complete. Elements like icons and illustrations will be developed to convey the concept behind the design. At this stage, a final script is not required to begin creating these boards.
Art Direction and Design for a 2-minutes video
This phase requires the script provided by the client and involves developing the video/animation's complete aesthetic, defining its look and feel. It includes creating all the necessary assets and elements to tell the story. Once this stage is complete, the video is ready for animation.
Graphic Design for a 30-seconds ad.
Using the brand assets provided by the client, I create a sequence of boards that align with the script also shared by the client. At this stage, we define the appropriate typography, colors, and overall layout for the ad.

Example projects