Brand identity design

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About this service

Summary

Effective branding aims to differentiate a product or service from its competitors in the minds of consumers and build a strong emotional connection with them. This can be achieved through consistent messaging, visual design, and customer experiences across all touchpoints including advertising, packaging, social media, and customer support. A strong brand can increase customer loyalty, improve recognition, and drive sales and revenue growth.

What's included

  • Brand Strategy

    clearly defined brand strategy that outlines the brand's vision, mission, values, and positioning in the market

  • Guideline

    comprehensive document that outlines the rules and guidelines for how a company's brand should be presented and communicated across all channels. It serves as a blueprint for maintaining consistency and cohesion in a brand's visual and messaging identity, which include: 1-Brand overview: A brief summary of the brand's mission, values, and personality. 2-Logo guidelines 3-Color palette 4-Typography 5-Imagery: Guidance on the types of images that should be used to represent the brand, including photography, illustrations, and graphics. 6-Applications: Examples of how the brand should be applied across various mediums, such as print, digital, and social media.

  • Logo files

    the logo variation in different format

  • Brand Collateral (3)

    Various marketing materials such as business cards, brochures, social media graphics, signage, packaging, and other branded items that help promote the brand and create a consistent brand experience for customers.


Skills and tools

Brand Designer

Graphic Designer

Print Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Google Drive

Google Drive