Research and understanding: I conduct in-depth research on the client's business, industry, target audience, and competitors to gain a thorough understanding of their brand message and unique value proposition.

Clear and concise language: I write web copy that is clear, concise, and easy to understand. This includes using plain language and avoiding industry jargon, acronyms, or technical terms that may confuse or alienate the reader.

Benefit-driven content: I focus on highlighting the benefits of the client's products and services rather than just listing their features. This helps potential customers to understand the value of the client's offerings and motivates them to take action.

Calls to action: I include clear calls to action throughout the web copy that encourage the reader to take the next step, whether that is making a purchase, filling out a form, or contacting the client.

Revision and editing: I work closely with the client to ensure that the web copy meets their expectations and specifications. I'm willing to revise and edit the copy as many times as necessary to ensure that the client is satisfied with the final product.