Social Media Manager

Andrea Rose Mandap

(0)

Starting at

$

500

/mo

About this service

Summary

I offer comprehensive social media management services, including strategy development, content creation, and performance analysis across multiple platforms. What sets me apart is my data-driven approach and ability to craft tailored, engaging content that resonates with your target audience, combined with my proactive, results-oriented mindset that ensures continuous improvement and measurable success.

Process

1. Discovery and Strategy Development
Initial Consultation: Discuss goals, target audience, and current social media presence.
Competitive Analysis: Review competitors to identify opportunities and benchmarks.
Strategy Creation: Develop a detailed social media strategy, including objectives, content themes, and engagement tactics.
2. Content Planning and Creation
Content Calendar: Plan and schedule posts according to the agreed strategy, including dates, times, and platforms.
Content Development: Create high-quality, engaging content, including text, images, graphics, and videos.
Approval Process: Share content drafts with the client for feedback and final approval.
3. Content Scheduling and Publishing
Scheduling Tools: Use social media management tools to schedule posts according to the content calendar.
Platform Management: Ensure posts are correctly formatted and optimized for each platform.
4. Community Management
Engagement Monitoring: Track and respond to comments, messages, and mentions in a timely manner.
Feedback Collection: Gather and analyze follower feedback to inform future content and strategies.
5. Advertising and Promotions (if applicable)
Campaign Setup: Develop and manage paid social media campaigns, including targeting, budgeting, and creative assets.
Performance Tracking: Monitor and adjust campaigns based on performance data to maximize ROI.
6. Analytics and Reporting
Performance Metrics: Track key metrics such as engagement, reach, and conversion rates.
Regular Reports: Provide detailed reports on social media performance, along with insights and recommendations for improvement.
7. Optimization and Iteration
Data Analysis: Review analytics to identify trends and areas for optimization.
Strategy Adjustments: Refine the strategy and content based on performance data and feedback.
8. Review and Wrap-Up
Final Meeting: Conduct a review meeting to discuss project outcomes, successes, and areas for future improvement.
Summary Report: Provide a comprehensive summary of the project, including achievements and next steps.
This process ensures a structured approach to social media management, from initial planning to ongoing optimization, delivering measurable results and continuous improvement.

What's included

  • Social Media Manager

    1. Social Media Strategy Document: Overview: Detailed plan outlining objectives, target audience, key messages, and content themes. Content Calendar: Scheduled plan for posts, including dates, times, and platforms. Engagement Plan: Strategy for interacting with followers, including response times and engagement tactics. 2. Content Creation: Social Media Posts: Well-crafted posts tailored to each platform, including copy, images, graphics, or videos. Visual Assets: Branded graphics, infographics, and video clips designed to enhance engagement. Ad Creatives: Designs and copy for any paid social media advertising campaigns. 3. Content Scheduling and Publishing: Scheduled Posts: All content scheduled and published according to the content calendar. Platform Management: Ensuring posts are live and formatted correctly across all chosen platforms. 4. Analytics and Reporting: Performance Reports: Regular reports detailing key metrics such as engagement, reach, impressions, and click-through rates. Insights and Recommendations: Analysis of performance data with actionable insights and recommendations for optimization. 5. Community Management: Engagement Summary: Overview of interactions with followers, including responses to comments and messages. Feedback and Suggestions: Summary of follower feedback and suggestions for future content or strategy adjustments. 6. Advertising Campaigns (if applicable): Campaign Setup: Creation and management of social media ad campaigns, including targeting, budgeting, and creative. Performance Metrics: Detailed report on ad performance, including ROI, click-through rates, and conversion tracking. 7. Competitor Analysis: Benchmarking Report: Analysis of competitors' social media strategies, strengths, and weaknesses. Strategic Recommendations: Insights on how to leverage competitor data to enhance your social media presence. 8. Brand Guidelines and Best Practices: Guidelines Document: A document outlining best practices, brand voice, and visual style to ensure consistency across all posts and interactions. 9. Training and Support: Training Materials: Resources or guides for in-house teams on managing social media platforms and tools. Ongoing Support: Periodic support or consultation to address any issues or provide further guidance. 10. Campaign and Project Wrap-Up: Final Review Meeting: A meeting to review project outcomes, discuss what worked well, and identify areas for improvement. Project Summary Report: A comprehensive summary of the project’s achievements, challenges, and next steps.

Skills and tools

Social Media Marketer
Social Media Strategist
Buffer
LinkedIn

Industries

Small and Medium Businesses

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STARTING AT

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