Brand Identity and Art Direction

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About this service

Summary

I craft bold, cohesive brand identities that capture your vision and connect with your audience. From logo design to typography, color palettes, and overall art direction, I ensure every visual element aligns with your brand’s personality. The result is a distinct, memorable identity that sets you apart in a crowded market.

What's included

  • Brand Strategy

    Includes market research, audience analysis, brand positioning, messaging frameworks, and competitive analysis to ensure a unique and clear market presence.

  • Logo Design

    Custom logo concepts tailored to your brand’s identity, with multiple variations for different uses, alongside a comprehensive logo usage guide.

  • Typography & Color Palette

    Carefully selected typography and color schemes to complement your brand, plus detailed guidelines to maintain consistency across all applications.

  • Visual Identity System

    Creation of icons, graphic elements, and a photography style that align with your brand’s aesthetic, ensuring all visual assets are cohesive and on-brand.

  • Art Direction & Creative Guidance

    Developing a visual tone for your brand and offering direction on photography and design consistency across websites, marketing materials, and other touchpoints.

Recommendations

(5.0)

Tyler DeVerse • Kua Co

Client • Feb 4, 2025

Jake was great to work with, very communicative and had an excellent sense of expressing my brand and bringing it to life. He understood what I wanted overall and given some creative freedom created an excellent brand logo and multiple marketing pieces. I plan to contiune working with Jake in the future


Skills and tools

Art Director

Brand Designer

Graphic Designer

Adobe Creative Suite

DaVinci Resolve

Industries

Graphic Design